Head of Creative Strategy

4 weeks ago

Toronto, Ontario, Canada eBay Full time
Position Overview

At eBay, we are redefining the global ecommerce landscape, transforming how individuals engage in buying and selling. Our platform serves millions of users across over 190 markets worldwide, and we are dedicated to innovating and shaping the future of ecommerce for enthusiasts.

Role Responsibilities

In this pivotal role, you will spearhead the CRM growth strategy and marketing roadmap, overseeing the development of programmatic, always-on campaigns from inception to execution. As a key member of the global C2C CRM team, you will report directly to the Director of C2C Activation.

This position offers a unique opportunity to establish a solid foundation and create a scalable growth program for C2C sellers on a global scale. You will employ a test-and-learn approach, utilizing A/B testing to optimize campaigns and maximize their effectiveness.

Collaboration and Strategy

You will collaborate closely with our agency partners, challenging them to produce compelling creatives and copy that resonate with our audience. Your expertise will help in crafting marketing strategies and CRM experiences aimed at enhancing and retaining the lifetime value of our existing sellers.

Key Qualifications
  • Extensive experience in CRM, with a professional background exceeding xx years.
  • Proficiency in relevant channels including onsite, email, push notifications, and app marketing.
  • A keen eye for detail and creativity.
Performance Analysis

In this role, you will also work alongside the marketing operations and technology teams to implement trigger-based campaigns. Analyzing and optimizing campaign performance through A/B testing will be crucial to your success.

We offer a competitive salary and comprehensive support for your professional development through relevant training and mentoring.

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