Marketing Strategy Director
4 weeks ago
Position Overview:
The University of Lethbridge is seeking a dynamic and visionary Marketing Strategy Director to lead the development and execution of innovative marketing strategies that elevate the institution's profile and brand identity. This role is pivotal in enhancing the university's reputation as a premier educational institution.
Key Responsibilities:
- Strategic Leadership: Directs the marketing team in crafting and implementing comprehensive marketing strategies that align with the university's mission and objectives. Focuses on enhancing brand visibility and engagement across targeted demographics.
- Brand Management: Oversees the evolution of brand guidelines, ensuring consistent communication of the university's values and mission to the community. Actively engages in refining the brand to meet the changing landscape of higher education.
- Campaign Development: Leads the creation and execution of impactful marketing campaigns across various platforms, ensuring cohesive messaging that resonates with prospective students and stakeholders.
- Data-Driven Insights: Utilizes market research and analytics to inform strategic decisions, track campaign effectiveness, and report on progress to senior leadership.
- Team Development: Fosters a culture of growth and accountability within the marketing department, encouraging professional development and collaboration among team members.
- Budget Oversight: Manages the marketing budget efficiently, ensuring optimal allocation of resources to maximize return on investment.
- Community Engagement: Collaborates with various departments to support marketing initiatives that promote the university's objectives and enhance community relations.
Qualifications:
Applicants should possess a bachelor's degree in business, marketing, or communications, with a master's degree being advantageous. A minimum of seven to ten years of progressive experience in marketing management is required, preferably within the educational sector. Proven leadership abilities, strong project management skills, and a deep understanding of digital marketing strategies are essential for success in this role.
Skills and Competencies:
- Expertise in developing and executing marketing strategies that drive institutional goals.
- Strong interpersonal and communication skills, with the ability to build relationships across diverse groups.
- Proficient in project management, with a track record of overseeing multiple initiatives simultaneously.
- Deep understanding of digital marketing tools and analytics.
- Commitment to fostering an inclusive and collaborative work environment.
This position is crucial for advancing the university's mission and enhancing its standing in the educational landscape.
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