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Product Marketing Manager
2 months ago
SysAid is a pioneering SaaS company revolutionizing the way organizations approach AI-driven business processes and services. With a strong focus on innovation, we're committed to transforming the organizational service management landscape.
We're seeking a highly motivated and product-oriented Product Marketing Manager to join our team for a temporary 6-month period, with the possibility of an extension. This role is a maternity leave replacement, but there may be an opportunity to stay longer depending on business needs.
Key Responsibilities- Develop and execute go-to-market plans to maximize ARR, working closely with Product, Sales, and Marketing teams.
- Conduct thorough market research to analyze competitors and leverage this knowledge to shape our product strategy and roadmap.
- Be an expert in SysAid products and our market, understanding customer interests, pains, and needs.
- Speak and present both internally and externally to promote the story of our product, educate on features and their benefits, and train internal teams on the problems we solve for our buyers and users.
- Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle.
- Develop key messaging, value propositions, and key differentiators in collaboration with sales and product teams.
- Provide deal support to improve sales performance, if needed.
- 3+ years of experience in a marketing position for a B2B SaaS company, preferably in Product Marketing and/or Content Marketing.
- Experience with hands-on sales collateral and a track record of executing successful product launches.
- Exceptional project management skills.
- Excellent communication and writing skills, with an ability to sell ideas through professional presentations.
- Analytical mind and strong quantitative skills, with an ability to establish and track appropriate performance metrics.
- Proactive leader with an entrepreneurial approach and a can-do attitude.
