Digital Advertising Specialist
2 months ago
About Fidelity Investments Canada:
Fidelity Investments Canada is a leading financial services company that has been a trusted name in the industry for over 35 years. We are committed to providing our clients with innovative investment solutions and services.
Role Overview:
The Digital Advertising Specialist will play a key role in executing digital media advertising campaigns for Fidelity Investments Canada. Collaborating with various teams, the specialist will be responsible for managing advertising campaigns, analyzing performance, and optimizing strategies.
Key Responsibilities:
- Manage and execute digital advertising campaigns across multiple channels, including social media, search engines, and online platforms.
- Collaborate with internal and external teams to ensure campaign goals are met, including sales, marketing, and product development teams.
- Analyze campaign performance and make data-driven recommendations for optimization, using tools such as Adobe AdCloud and Google Ads.
- Oversee budget management and reconciliation processes to ensure efficient use of resources.
Requirements:
- Strong understanding of digital advertising channels, including social media, search engines, and online platforms.
- Excellent communication and analytical skills, with the ability to work in a fast-paced environment and meet deadlines.
- Experience with media planning platforms and tools, such as Adobe AdCloud and Google Ads.
Qualifications:
- 3+ years of experience in digital advertising, preferably in the financial services industry.
- Degree in Marketing or related field, such as Business Administration or Communications.
- Experience in financial services advertising is a plus, as is previous agency experience.
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