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Marketing Executive Director

3 months ago

Ottawa, Ontario, Canada NPA WorldWide Full time
Job Overview:

NPA WorldWide is seeking a DIRECTOR OF MARKETING for the North American region. EXPERIENCE IN HEAVY EQUIPMENT IS ESSENTIAL

The Director of Marketing will spearhead the formulation and execution of comprehensive marketing initiatives aimed at enhancing brand visibility, fostering customer engagement, and driving revenue growth across diverse business sectors. This position entails managing all facets of branding, positioning, and messaging to maintain consistency and bolster brand value. The Director will lead efforts in market research and competitive analysis to pinpoint opportunities and trends while overseeing multi-channel marketing campaigns. Furthermore, this individual will cultivate and guide a high-performing marketing team, oversee the marketing budget, and evaluate performance metrics. This role will work in close collaboration with various internal stakeholders to ensure integrated marketing efforts. Reporting directly to the Vice President of Marketing and Business Strategy, this position is pivotal to our success.

Key Responsibilities:

  • Lead, mentor, and develop the marketing team, promoting a collaborative and innovative workplace culture.
  • Review and manage the branding, positioning, and messaging across all business sectors.
  • Enhance and evolve the brands within the FS Aftermarket division.
  • Formulate and implement marketing strategies and plans for each business unit that align with the overall corporate objectives.
  • Conduct market research and competitive analysis to uncover opportunities, customer needs, and trends that inform marketing strategies.
  • Monitor, analyze, and report on key marketing performance indicators, providing insights into market research, forecasts, competitor analysis, campaign outcomes, and consumer trends.
  • Adjust marketing strategies based on insights and contribute unique perspectives to the overall business strategy.
  • Manage the marketing budget effectively, ensuring optimal resource allocation and maximum return on investment.
  • Present the annual marketing plan to key stakeholders and senior leadership.
  • Collaborate with internal and external partners on various initiatives and projects.
  • Provide insightful analytics and evaluations of past marketing initiatives.
  • Oversee project timelines and ensure priorities are met.
  • Plan and execute product launches and promotional campaigns.
  • Work with the sales team to create sales enablement materials and strategies.
  • Manage public relations efforts and opportunities.
  • Ensure compliance of all marketing activities with legal and regulatory standards.
  • Perform other duties as assigned.

This role will have 2 direct reports and 4-5 indirect reports.

Cross-border travel will be required, estimated at 15%.

Qualifications:

Required Qualifications:

  • Bachelor's degree in business marketing, public relations, communications, or a related field; MBA or advanced degree preferred.
  • Valid driver's license with a clean driving record.
  • Ability to pass a pre-employment background check.
  • Valid passport or willingness to obtain one.
  • 10+ years of experience in marketing.
  • 5+ years of experience in a leadership role managing multiple business units or brands.
  • 5+ years of experience in creating various marketing formats, including digital, social media, content creation, print, graphic design, and direct mail.
  • Experience managing a substantial marketing budget.
  • Proven track record in analyzing, developing, and executing successful marketing strategies and campaigns.
  • Advanced proficiency with various digital platforms, including WordPress, Google Analytics, MS Office Suite (Word, Excel, PowerPoint), CRM platforms, Asana or similar project management tools, HubSpot, Canva, and Hootsuite.

We encourage qualified individuals to consider this opportunity.

Note: Only qualified candidates will be contacted.

Why This Role is Valuable:

Benefits of this Opportunity:

Join a talented, dedicated, and passionate team.

Access to exceptional, best-in-class products and services for our customers.

Competitive compensation package with opportunities for annual increases.

Comprehensive Group Benefits fully covered by the Company, including Health, Dental, Life, Disability, and Travel coverage.

Paid Personal Days.

Charitable Giving Program.

Educational Scholarship Program.

Tuition Reimbursement.

Employee & Family Assistance Program (EAP).

Employer Matching Retirement Savings Plan.

Recognized as a certified Employment Equity organization.

Member of multiple provincial safety programs and COR certified.

Our Core Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation, and Ambition.