Customer Engagement Director

2 weeks ago

Vaughan, Ontario, Canada Sporting Life Full time
About the Role

We are seeking a highly skilled Email Marketing Manager to lead our efforts in personalizing customer communication through email, SMS, and customer rewards platforms. As a key member of our team, you will be responsible for developing, implementing, and evaluating our overall direct-to-consumer (D2C) marketing strategy, driving user acquisition, engagement, conversion, and retention.

Key Responsibilities
  • Develop and execute a comprehensive D2C strategy to drive user acquisition, engagement, conversion, and retention.
  • Grow our email and SMS audience by building and executing an ambitious user acquisition strategy.
  • Develop and execute a personalized customer communication strategy based on consumer behavior.
  • Identify unique customer segments and create personalization strategies to increase user engagement.
  • Manage the overall email & SMS campaign calendar, including template designs, content, and calls-to-action.
  • Measure results and optimize workflows to improve user engagement, conversion, and retention.
  • Minimize customer churn and unsubscribes.
  • Lead the creative direction of the email marketing strategy and develop templates based on best-in-class design.
  • Build and automate templates, deploy dynamic content, and support the content creation workflow.
  • Maintain daily contact with internal stakeholders for weekly campaigns.
  • Provide education and post-campaign analysis for all campaigns.
Requirements
  • 3-5 years of experience working in a similar position with email marketing.
  • Expertise working in Salesforce Marketing Cloud.
  • Background in e-commerce and retail is ideal.
  • Experience with web analytics and knowledge of online campaign management and measurement.
  • Skilled in HTML/CSS and responsive web and email design.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Excellent writer and communicator.
  • Project management background, a strategic lens, and the ability to develop, advise, and execute the completion of creative email and SMS campaigns.
About Us

Sporting Life is a leading Canadian sports lifestyle retail organization comprising iconic banners, Golf Town, Sporting Life, and Team Town. We operate from coast to coast, inspiring Canadians to get outside and live an active lifestyle. We are committed to providing our customers and their families with the best possible experience in outdoor apparel and fashion, footwear, equipment, and accessories for men, women, and kids.

We offer a supportive team environment where your contributions are valued and recognized. You'll be part of a hybrid environment, collaborating with and learning from industry experts, fostering a sense of belonging and growth. We offer professional growth and competitive compensation, with ample opportunities for career development within our organization and the wider Sporting Life Group.

We are an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process.

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