Digital Content Strategist

1 day ago

Kitchener, Ontario, Canada Sun Life Full time
About the Role

We are seeking a highly skilled Content Director to lead our digital content strategy and team at Sun Life Canada. As a key member of our marketing team, you will be responsible for developing and executing a content strategy that drives awareness, consideration, and conversion for our Canadian clients and prospects.

Key Responsibilities
  • Develop and maintain an insight-driven content strategy that meets the needs of Sun Life's Health, Wealth, and Protection businesses
  • Ensure content created for our digital properties is search engine optimized and built with the client journey in mind
  • Deliver One Sun content excellence for priority themes and ensure alignment with both paid and organic client journeys, including social channels
  • Work with your team and Marketing partners to build and manage the editorial content calendar for Sun Life in Canada, along with channel plan to reach our audiences
  • Support product marketing teams and BU partners with thought leadership and digital content as part of their go-to-market plan
  • Provide editorial reviews of third-party content sponsorships & partnerships
  • Lead a team of writers, content, and social strategists; provide coaching and training to help your team grow and develop
  • Identify opportunities to improve the content and social team's operating model, tools, or platforms used to achieve business objectives while driving content excellence
  • Help create consistency across all digital outbound content and internal/external communication platforms
  • Continuously explore new and emerging communication channels and content formats
  • Engage in Client-facing content reviews and provide recommendations to drive content excellence
  • Help improve the content review process to gain approval from various stakeholders including compliance and legal, while helping the team to move quickly and complete projects in a timely manner
  • Maintain understanding of industry best practices in content, social channels, and SEO best practices to ensure high performance from our content
  • Oversee budget expenses and forecast for the content team
Requirements
  • 10+ years of relevant digital content experience in B2C and B2B marketing, product marketing, content marketing, and engaging in social platforms
  • 5+ years experience leading and managing high-performing teams
  • Bachelor's degree in marketing, journalism, communications, or related field
  • Excellent writing, editing, and communication skills
  • Strong analytical skills and the ability to interpret data and make data-driven decisions
  • Experience in content development in B2C and B2B environments across multiple channels with experience in insurance and investments industry being an asset
  • Strong understanding of SEO best practices, social media platforms, and their respective audiences
  • Experience with social media management platforms like Hootsuite, Sprinklr, and Sprout
  • Crisis communication management
  • Fluent in English – both written and verbal
  • Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, and others, and content management systems such as WordPress
  • Experience working with content creators
About Sun Life

Sun Life is a leading insurance and financial services company that helps clients and employees achieve lifetime financial security and live healthier lives. We are committed to making a positive impact in the lives of individuals, families, and communities around the world.

We offer a competitive salary and bonus structure, a flexible hybrid work model, pension, stock, and savings programs, and opportunities for professional development and growth. We are a Great Place to Work Certified company and have been recognized as one of the Best Workplaces for Women in Canada.

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