Content Director

3 days ago

Kitchener, Ontario, Canada Sun Life Full time
Job Title: Content Director

As a Content Director at Sun Life, you will be responsible for leading the development and implementation of a comprehensive content strategy that drives business growth and enhances the client experience. This role requires a strong understanding of digital content marketing, brand narrative, and team leadership.

Key Responsibilities:
  • Develop and maintain a content strategy that aligns with business objectives and industry best practices
  • Lead a team of content creators and social strategists to produce high-quality content that resonates with our target audience
  • Collaborate with cross-functional teams to ensure content excellence and consistency across all digital channels
  • Monitor and analyze content performance, using data to inform future content decisions and optimize results
  • Stay up-to-date with industry trends and best practices in content marketing, social media, and SEO
Requirements:
  • 10+ years of experience in digital content marketing, with a strong focus on team leadership and strategy development
  • Proven track record of success in driving business growth through content marketing initiatives
  • Excellent writing, editing, and communication skills, with the ability to adapt to different tone and style requirements
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions
  • Experience with content management systems, social media management platforms, and SEO tools
What We Offer:
  • A dynamic and collaborative work environment that fosters creativity and innovation
  • A competitive salary and bonus structure, influenced by market range data
  • A comprehensive benefits package, including pension, stock, and savings programs
  • Opportunities for professional development and growth, with a focus on continuous learning and improvement

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