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Digital Marketing Strategist

2 months ago

Kitchener, Ontario, Canada D2L Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at D2L. As a key member of our Marketing team, you will be responsible for developing and executing digital marketing campaigns to drive growth and engagement across our customer base.

Key Responsibilities
  • Develop and implement digital marketing strategies to achieve business objectives
  • Manage and optimize paid digital campaigns across multiple channels, including search engine marketing, display advertising, and social media
  • Collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives
  • Analyze campaign performance and provide data-driven insights to inform future marketing strategies
  • Stay up-to-date with industry trends and best practices in digital marketing
Requirements
  • 2+ years of experience in digital marketing, with a focus on search engine marketing, display advertising, and social media
  • Strong understanding of Google Ads, AdWords, Twitter Ads, LinkedIn Advertising, and Google Analytics
  • Experience with A/B testing and data analysis to inform marketing decisions
  • Excellent communication and project management skills
  • Ability to work independently and as part of a team
What We Offer
  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package
  • A comprehensive training program to help you succeed in your role

We are an equal opportunity employer and welcome applications from diverse candidates. If you are passionate about digital marketing and have a strong desire to make a meaningful impact, we encourage you to apply.