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Digital Content Strategist
2 months ago
We are seeking a highly skilled Content Director to lead our digital content strategy and team at Sun Life Canada. As a key member of our marketing team, you will be responsible for developing and executing a compelling content plan that drives awareness, consideration, and conversion for our Canadian clients and prospects.
Key Responsibilities- Develop and maintain an insight-driven content strategy that meets the needs of Sun Life's Health, Wealth, and Protection businesses
- Ensure content created for our digital properties is search engine optimized and built with the client journey in mind
- Deliver One Sun content excellence for priority themes and ensure alignment with both paid and organic client journeys, including social channels
- Work with your team and Marketing partners to build and manage the editorial content calendar for Sun Life in Canada, along with channel plan to reach our audiences
- Support product marketing teams and BU partners with thought leadership and digital content as part of their go-to-market plan
- Provide editorial reviews of third-party content sponsorships & partnerships
- Lead a team of writers, content, and social strategists; provide coaching and training to help your team grow and develop
- Identify opportunities to improve the content and social team's operating model, tools, or platforms used to achieve business objectives while driving content excellence
- Help create consistency across all digital outbound content and internal/external communication platforms
- Continuously explore new and emerging communication channels and content formats
- Engage in Client-facing content reviews and provide recommendations to drive content excellence
- Help improve the content review process to gain approval from various stakeholders including compliance and legal, while helping the team to move quickly and complete projects in a timely manner
- Maintain understanding of industry best practices in content, social channels, and SEO best practices to ensure high performance from our content
- Oversee budget expenses and forecast for the content team
- 10+ years of relevant digital content experience in B2C and B2B marketing, product marketing, content marketing, and engaging in social platforms
- 5+ years experience leading and managing high-performing teams
- Bachelor's degree in marketing, journalism, communications, or related field
- Excellent writing, editing, and communication skills
- Strong analytical skills and the ability to interpret data and make data-driven decisions
- Experience in content development in B2C and B2B environments across multiple channels with experience in insurance and investments industry being an asset
- Strong understanding of SEO best practices, social media platforms, and their respective audiences
- Experience with social media management platforms like Hootsuite, Sprinklr, and Sprout
- Crisis communication management
- Fluent in English – both written and verbal
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, and others and content management systems such as WordPress
- Experience working with content creators
Sun Life is a leading insurance and financial services company that helps clients and employees achieve lifetime financial security and live healthier lives. We are committed to making a positive impact in the communities we serve and are proud to be a Great Place to Work Certified company.
We offer a competitive salary and bonus structure, flexible hybrid work model, pension, stock, and savings programs, and opportunities for professional development and growth. If you are a motivated and experienced content professional looking for a new challenge, we encourage you to apply for this exciting opportunity.