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Head of Channel Expansion
2 months ago
Moomoo is a pioneering investment and trading platform dedicated to empowering global investors with cutting-edge tools, data, and insights. Our mission is to simplify and enhance the investment journey for traders of all levels, whether they're novices or seasoned professionals. With features such as real-time market data, technical analysis tools, and comprehensive order book data, moomoo enables users to optimize their trading strategies and unlock their financial potential.
We are seeking a visionary and experienced Head of Channel Expansion to lead and manage our channel expansion team, including KOL/Influencer, Corporate partnerships, and offline promotion. You will be responsible for building and optimizing the company's channel system in target markets to achieve customer growth and market share expansion goals. You need to possess excellent market analysis skills, strategic planning abilities, and team management capabilities, along with proven experience in driving business growth. As the primary liaison between our company and overseas partners, you will work collaboratively with internal teams (including growth operations, marketing, and product) to ensure alignment and deliver exceptional value to our partners.
Key Responsibilities:
- Develop and execute comprehensive channel expansion strategies for different countries and markets, ensuring alignment with the company's overall market strategy and goals.
- Identify new partnership opportunities, negotiate, and establish strategic partnerships with various channel partners.
- Manage and maintain relationships with existing partners, ensuring satisfaction and expanding the distribution network, including online and offline channels, to enhance brand awareness and market coverage.
- Collaborate with cross-functional teams to align marketing, growth operations, and product initiatives with partner needs.
- Analyze market trends and partner performance metrics to inform decision-making and optimize partnerships.
- Manage the channel expansion budget, ensuring effective resource allocation and maximizing return on investment.
- Monitor and regularly report to senior management on the progress of partnership initiatives, team performance, and market trends.
Requirements:
- Bachelor's degree or higher in Marketing, Business Administration, or a related field.
- At least 5 years of experience in market channel management (KOL/Influencer Management, Corporate partnerships, and offline promotion), with over 3 years in team management; Internet industry experience is preferred.
- Deep understanding of international market environments and cultural business practices, with a rich network of local channel resources and partner bases.
- Excellent business acumen and market analysis skills, with the ability to quickly adapt to market changes, interpret complex data, derive actionable insights, and formulate corresponding strategies.
- Strong leadership and team management skills, capable of motivating and leading the team to achieve goals.
- Outstanding negotiation and communication skills, including written and verbal, with the ability to effectively communicate with partners at various levels, both internally and externally.
- Strategic planning and execution abilities, capable of working under multitasking and high-pressure environments. Willingness to travel internationally as required by the role.
- Proficiency in both Chinese and English.