Digital Marketing Manager

2 weeks ago

Vaughan, Ontario, Canada Blazesoft Full time
Job Description

Blazesoft is seeking a highly skilled Digital Marketing Manager to develop and execute engaging social media strategies to connect with our gaming community.

Key Responsibilities
  • Social Media Management
    • Develop and implement a comprehensive social media strategy that aligns with the company's marketing goals and objectives.
    • Manage and oversee all social media channels to ensure consistent and engaging content.
    • Create, curate, and schedule high-quality, eye-catching content that resonates with the gaming community.
    • Monitor social media conversations, respond to comments and inquiries, and actively engage with followers to build meaningful relationships and foster a positive online community.
    • Stay up-to-date with industry trends, social media best practices, and gaming-related news to adapt the company's social media strategy accordingly.
  • Email Marketing
    • Develop and execute effective email marketing campaigns to promote game releases, updates, events, and special offers to our audience.
    • Manage the email subscriber database, segmenting audiences based on their preferences and behavior to deliver personalized and relevant content.
    • Create engaging and visually appealing email templates, ensuring consistency with the company's brand identity.
    • Track and analyze email campaign performance metrics, including open rates, click-through rates, and conversions, to optimize future campaigns and maximize engagement.
  • Players Community Engagement
    • Work closely with customer support and customer success teams to address player feedback, concerns, and inquiries on social media platforms and via email.
    • Plan and execute online events, contests, and giveaways to encourage community participation and interaction.
    • Collaborate with influencers, gaming communities, and partners to expand the company's reach and brand awareness.
  • Analytics and Reporting
    • Monitor social media and email marketing analytics regularly, extracting insights and using data to improve strategies and achieve KPIs.
    • Prepare regular reports for management, highlighting campaign performance, audience growth, engagement metrics, and other relevant data.
Requirements
  • Bachelor's degree in Marketing, Communication, or a related field.
  • Proven work experience as a Digital Marketing Manager or similar role within the iGaming industry.
  • Strong understanding of popular social media platforms and their respective audiences.
  • Proficiency in social media management tools, email marketing platforms, and analytics tools.
  • Excellent written and verbal communication skills with a creative flair.
  • Passion for gaming and a deep understanding of gaming culture.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
  • A data-driven approach to decision-making and a willingness to adapt strategies based on performance metrics.
Benefits
  • Competitive salary and bonuses.
  • Opportunities for career development, growth, and advancement.
  • Collaborative and supportive work environment.
  • Extended healthcare, dental care, vision care, and disability insurance.
  • On-site leisure facilities.
  • On-site parking.

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