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Digital Marketing Manager

2 months ago

Vaughan, Ontario, Canada Caesarstone Ltd. - Corporate Full time
Job Title: Digital Marketing Manager

Caesarstone Ltd. - Corporate is seeking a highly skilled Digital Marketing Manager to lead our digital transformation efforts in Canada. As a key member of our marketing team, you will be responsible for developing and executing our digital marketing strategy, driving business growth, and enhancing customer experiences.

Key Responsibilities:
  • Develop and implement a comprehensive digital marketing strategy, aligning with our business objectives and brand vision.
  • Lead the development and execution of digital marketing campaigns across owned and paid channels, including social media, email, and search engine marketing.
  • Manage and optimize our website, ensuring a seamless user experience and driving conversions.
  • Collaborate with cross-functional teams to integrate digital marketing efforts with other business functions, such as sales, customer service, and product development.
  • Monitor and analyze campaign performance, using data to inform future marketing strategies and optimize ROI.
  • Stay up-to-date with the latest digital marketing trends, best practices, and technologies, applying this knowledge to drive innovation and improvement within our organization.
Requirements:
  • Bachelor's degree in Marketing or a related field.
  • 5+ years of experience in digital marketing, with a proven track record of success in driving business growth and customer engagement.
  • Strong understanding of digital marketing channels, including social media, email, search engine marketing, and website optimization.
  • Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Experience with marketing automation platforms, such as Salesforce Marketing Cloud.
  • Knowledge of HTML, CSS, and JavaScript development and constraints.
Competencies:
  • Strong leadership and management skills, with the ability to motivate and guide a team.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders.
  • Ability to work in a fast-paced environment, prioritizing tasks and managing multiple projects simultaneously.
  • Strong business acumen, with the ability to understand and analyze business data to inform marketing strategies.

Caesarstone Ltd. - Corporate is an equal opportunity employer committed to diversity and inclusion. We offer a competitive salary range of $80,000 - $90,000, depending on experience.