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Senior Digital Marketing Manager
2 months ago
MAV Beauty Brands, a leading holding company for premium beauty brands, is seeking a seasoned Senior Manager, Digital Advertising to drive digital growth and innovation across our portfolio of brands.
This forward-thinking professional will have a passion for digital innovation and demand generation, with a proven track record of orchestrating successful omni-channel digital advertising campaigns. With expertise in executing digital growth strategies across Meta, TikTok, and Google, particularly within the beauty and CPG sectors, you will specialize in guiding media spend towards achieving defined digital objectives.
As a key member of our Integrated Marketing Communications team, you will be responsible for paid media initiatives across all MAV Beauty Brands, developing and executing comprehensive performance marketing strategies across paid channels such as Meta, TikTok, YouTube, display, and video.
Campaign ManagementOwn the end-to-end build and management of media campaigns, including budget allocation, targeting, guidance in ad creative development, and performance tracking.
Performance AnalysisAnalyze campaign performance data to identify trends and insights to action on optimization opportunities and implement strategies to improve ROI.
Experimentation & TestingSurface experimentation opportunities to develop an ongoing testing roadmap that continually iterates and improves campaign performance.
Cross Functional CollaborationCollaborate with cross-functional teams alongside Integrated Marketing Comms Director to align campaign messaging, creatives, and objectives with overall business goals.
Vendor & Platform ManagementLead day-to-day communications with third-party vendors (i.e. media agency) and platform representatives to resolve issues, build roadmaps, and facilitate program success.
Industry TrendsStay ahead of industry trends, best practices, and emerging technologies in performance marketing to drive innovation and competitive advantage.
Requirements:
- 6+ years of hands-on experience in performance marketing, with a proven track record of driving revenue growth through paid channels with an emphasis on omnichannel
- Strong analytical skills with proficiency in data analysis using tools such as Looker, Excel or similar platforms
- Knowledge of how first-party data, conversion tracking, and attribution models work together
- Expertise in managing and optimizing campaigns across multiple paid channels, with a focus on maximizing ROIs and lead quality
- Creative problem solver with a passion for testing new ideas and iterating on strategies to drive continuous improvement
MAV Beauty Brands is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law.