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Marketing Automation Strategist

2 months ago


Montreal, Quebec, Canada Lightspeed Full time

About the Role

We are seeking a highly skilled Marketing Automation Strategist to join our Performance Marketing team at Lightspeed. As a key member of our team, you will be responsible for implementing and evolving global marketing automation initiatives to drive business growth.

Key Responsibilities

  • Work closely with cross-functional teams to launch, manage, and optimize email campaigns to drive business objectives
  • Develop and execute email marketing programs, including segmentation, testing, and deployment, and process optimization
  • Manage and maintain email calendars across various regions and business verticals
  • Support strategic programs across the customer lifecycle, including batch sends, journeys, and triggers
  • Launch, develop, and manage operational and marketing messages for leads and existing customers on our website using our chat software
  • Manage and maintain our marketing automation tools

Requirements

  • 2+ years of experience in marketing automation or email marketing
  • Hands-on experience creating and maintaining automation workflows and triggers with enterprise-level ESPs and CRMs

What We Offer

  • A truly flexible hybrid work environment
  • Genuine career opportunities in a company that's creating new jobs every day
  • A team that's big enough for growth but lean enough to make a real impact

Benefits

  • Lightspeed RSU program
  • Unlimited paid time off policy
  • Flexible working policy
  • Health insurance
  • Health and wellness benefits
  • Possibility for transit fees to be covered
  • Paid leave assistance for new parents
  • LinkedIn Learning
  • Volunteer day