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Marketing Automation Strategist
2 months ago
About the Role
We are seeking a highly skilled Marketing Automation Strategist to join our Performance Marketing team at Lightspeed. As a key member of our team, you will be responsible for implementing and evolving global marketing automation initiatives to drive business growth.
Key Responsibilities
- Work closely with cross-functional teams to launch, manage, and optimize email campaigns to drive business objectives
- Develop and execute email marketing programs, including segmentation, testing, and deployment, and process optimization
- Manage and maintain email calendars across various regions and business verticals
- Support strategic programs across the customer lifecycle, including batch sends, journeys, and triggers
- Launch, develop, and manage operational and marketing messages for leads and existing customers on our website using our chat software
- Manage and maintain our marketing automation tools
Requirements
- 2+ years of experience in marketing automation or email marketing
- Hands-on experience creating and maintaining automation workflows and triggers with enterprise-level ESPs and CRMs
What We Offer
- A truly flexible hybrid work environment
- Genuine career opportunities in a company that's creating new jobs every day
- A team that's big enough for growth but lean enough to make a real impact
Benefits
- Lightspeed RSU program
- Unlimited paid time off policy
- Flexible working policy
- Health insurance
- Health and wellness benefits
- Possibility for transit fees to be covered
- Paid leave assistance for new parents
- LinkedIn Learning
- Volunteer day