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Marketing Strategist

2 months ago

Montreal, Quebec, Canada Lightspeed Full time

Unlock Your Potential as an Integrated Marketing Manager at Lightspeed

We are seeking a seasoned Marketing Strategist to join our dynamic team in Montreal. As an Integrated Marketing Manager, you will be responsible for developing and executing regional marketing strategies to drive revenue and brand awareness.

Key Responsibilities:

  • Develop and execute regional marketing campaigns and projects to drive revenue and brand awareness
  • Collaborate with the Performance Marketing team to achieve lead acquisition and revenue targets
  • Own messaging across different marketing channels and collateral
  • Support the sales team with necessary tools and materials
  • Measure campaign performance and adjust strategies accordingly
  • Manage marketing budget and ensure alignment with objectives
  • Stay informed about market trends and opportunities

Market Penetration and Brand Partnerships:

  • Implement market penetration strategies
  • Collaborate on trade shows and events strategy
  • Execute co-branding campaigns
  • Work on digital brand awareness campaigns
  • Enhance brand identity through publications and PR initiatives

Requirements:

  • Experience in developing and leading marketing campaigns
  • Strategic mindset with a customer focus
  • Strong collaborator with excellent communication skills
  • Ability to analyze data and drive insights
  • Creativity and initiative to lead cross-functional teams

As a key member of our marketing team, you will have the opportunity to drive business growth and contribute to the success of Lightspeed. If you are a motivated and results-driven professional with a passion for marketing, we encourage you to apply for this exciting opportunity.