Senior Account Executive

17 hours ago

Burnaby, British Columbia, Canada Savoir Media Full time
About Us

Savoir Media is a leading digital marketing agency that empowers brands to succeed in the ever-evolving online landscape. Our team of experts excels in crafting innovative strategies, compelling content, and dynamic social media campaigns that drive meaningful engagement and maximize brand visibility.

Job Summary

We are seeking a highly skilled and experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive digital marketing plans that drive business growth and achieve our clients' objectives.

Key Responsibilities
  • Market Research and Strategy Development
    • Conduct thorough market research and competitor analysis to identify trends and opportunities for social media growth.
    • Assess product or service characteristics to determine marketing and advertising needs.
    • Develop and advise on marketing, advertising, and promotional opportunities.
  • Content and Campaign Management
    • Oversee the creation and implementation of engaging and consistent content across social media platforms.
    • Plan, execute, and optimize social media campaigns to drive brand awareness, engagement, and conversion.
    • Manage post-campaign analysis to assess effectiveness and refine strategies.
  • Leadership and Team Management
    • Assist senior management in leading a dynamic social media marketing team, fostering collaboration and innovation.
    • Provide mentorship and training to enhance skills and campaign execution of junior team members.
  • Public Relations and Community Engagement
    • Develop and implement public relations strategies to inform key audiences about organizational initiatives.
    • Build and nurture online communities, responding to customer inquiries and fostering brand loyalty.
    • Serve as the organization's spokesperson, coordinating media events and handling inquiries.
  • Influencer Marketing and Partnerships
    • Develop and maintain relationships with influencers and industry partners to amplify brand reach.
    • Identify and negotiate partnerships with influencers for enhanced credibility and exposure.
  • Event Coordination and Representation
    • Organize and manage events for publicity, fundraising, and information dissemination.
    • Represent and act as an agent for talented individuals, managing contracts and engagements.
Requirements
  • Education
    • Master's Degree in Marketing, Business, Finance, or a related field is required.
  • Experience
    • Minimum 3-5 years of experience in managing corporate and MCN accounts for social media and digital marketing.
    • Minimum 2 years of experience managing influencers for digital marketing purposes on Snapchat.
    • Minimum 2 years of experience in community engagement strategies for the purposes of digital marketing.
    • Extensive hands-on knowledge of Snapchat, content creation, and analytics tools.
    • Experience with managing contractors.
    • Project management skills.
    • High proficiency in English writing skills to facilitate communication with client teams and departments.
    • Proven ability in understanding and utilizing marketing data and subsequently making informed decisions on future strategy.
    • Proven experience in managing multiple corporate client accounts simultaneously.
  • Skills
    • Tight deadlines.
    • Fast-paced environment.
    • Attention to detail.
  • Personal Qualities
    • Client focus.
    • Efficient interpersonal skills.
    • Excellent oral communication.
    • Excellent written communication.
    • Flexibility.
    • Initiative.
    • Judgement.
    • Organized.
    • Team player.
    • Accurate.
    • Dependability.
    • Reliability.
    • Integrity.
    • Due diligence.

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