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Senior Account Executive

2 months ago

Burnaby, British Columbia, Canada Savoir Media Full time
Job Title: Digital Marketing Manager

Savoir Media is a leading digital marketing agency that empowers brands through innovative strategies, compelling content creation, and dynamic social media campaigns. We are seeking a highly skilled Digital Marketing Manager to join our team.

About the Role:

This is a full-time permanent position that requires a strong background in digital marketing, with a focus on social media management, content creation, and campaign optimization. The successful candidate will be responsible for developing and implementing marketing strategies, creating engaging content, and analyzing campaign results to drive business growth.

Key Responsibilities:
  • Market Research and Strategy Development:
    • Conduct market research and competitor analysis to identify trends and opportunities for social media growth.
    • Assess product or service characteristics to determine marketing and advertising needs.
    • Advise clients on marketing, advertising, and promotional opportunities.
  • Content and Campaign Management:
    • Oversee the creation and implementation of engaging and consistent content across social media platforms.
    • Plan, execute, and optimize social media campaigns to drive brand awareness, engagement, and conversion.
    • Manage post-campaign analysis to assess effectiveness and refine strategies.
  • Leadership and Team Management:
    • Assist senior management in leading a dynamic social media marketing team, fostering collaboration and innovation.
    • Provide mentorship and training to enhance skills and campaign execution of junior team members.
  • Public Relations and Community Engagement:
    • Develop and implement public relations strategies to inform key audiences about organizational initiatives.
    • Build and nurture online communities, responding to customer inquiries and fostering brand loyalty.
    • Serve as the organization's spokesperson, coordinating media events and handling inquiries.
  • Influencer Marketing and Partnerships:
    • Develop and maintain relationships with influencers and industry partners to amplify brand reach.
    • Identify and negotiate partnerships with influencers for enhanced credibility and exposure.
  • Event Coordination and Representation:
    • Organize and manage events for publicity, fundraising, and information dissemination.
    • Represent and act as an agent for talented individuals, managing contracts and engagements.
Requirements:
  • Master's Degree in Marketing, Business, Finance or a related field is required.
  • Certifications in Search Engine Optimization, Digital Marketing and Social Media management are highly desirable.
  • Minimum 3-5 years of experience in managing corporate and MCN accounts for social media and digital marketing.
  • Minimum 2 years experience managing influencers for digital marketing purposes on SnapChat.
  • Minimum 2 years experience in community engagement strategies for the purposes of digital marketing.
  • Extensive hands-on knowledge of SnapChat, content creation, and analytics tools.
  • Experience with managing contractors.
  • Project management skills.
  • High proficiency English writing skills to facilitate communication with client's teams and departments.
  • Proven ability in understanding and utilizing marketing data and subsequently making informed decisions on future strategy.
  • Proven experience in managing multiple corporate client accounts simultaneously.
Work Environment:

This is a hybrid role that requires 50% remote work and 50% in-person work at our office. The successful candidate will be required to work in a fast-paced environment with tight deadlines and attention to detail.

Personal Suitability:
  • Client focus.
  • Efficient interpersonal skills.
  • Excellent oral communication.
  • Excellent written communication.
  • Flexibility.
  • Initiative.
  • Judgement.
  • Organized.
  • Team player.
  • Accurate.
  • Dependability.
  • Reliability.
  • Integrity.
  • Due diligence.