Paid Social Media Specialist
2 days ago
The Social Media Specialist is a key member of our team, responsible for managing and executing approved social media plans. This role involves working closely with our Social Sr. Specialist and Social Supervisors to develop and implement social media strategies that drive measurable results.
Key Responsibilities- Plan and Execute Social Media Campaigns: Assist in the development and execution of social media plans, including creating and scheduling content, managing social media accounts, and analyzing campaign performance.
- Manage Social Media Data: Assist in the development and organization of supportive data for social media plans and recommendations, including tracking engagement metrics and analyzing campaign results.
- Communicate with Clients: Communicate with local clients regarding tactical aspects of social media plans and to assist in facilitating information and answering questions.
- Manage Media Vendors: Manage contracts/insertion orders and any resulting revisions with media vendors where a managed service is contracted.
- Track Media Spending: Responsible for inputting social media buys and managing any discrepancy reconciliations including actualizing media spending.
- Assist with Billing: Assist with the billing process, including a more automated process for Facebook.
- Update Blocking Charts: Responsible for updating blocking charts, budgets, and budget summaries where required.
- Conduct Media Research: Assist with media research and day-to-day communication with creative account team members as appropriate.
- Update Competitive Media Reports: Update competitive media reports and technical support for presentation materials.
- Bachelor's Degree: Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
- Track Record of Success: Track record of success throughout post-secondary career and previous employment.
- Quantitative Skills: Strong quantitative skills, including analytical abilities and math proficiency.
- Communication Skills: Solid verbal and written communication skills.
- Technical Proficiency: Technical proficiency, particularly with Excel, Word, and PowerPoint.
- Critical Thinking: Demonstrated critical thinking and problem-solving abilities.
- Teamwork: Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
- Attention to Detail: Detail-oriented and able to produce accurate work product.
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