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Lead Social Media Strategist

3 months ago

Golden Horseshoe, Canada Publicis Groupe Full time

Company Overview:

Publicis Groupe is a leading global communications organization, renowned for its innovative approach in the realms of Media, Data, Technology, Commerce, and Content. With a workforce of over 6,000 professionals across 95 markets, we prioritize effectiveness to tackle intricate challenges, drive successful business outcomes, and foster growth for our clients.

About Us:

At Publicis Media, we are in the midst of a transformative journey, reshaping our business model to align with the demands of the digital age. Our strategy integrates data and digital practices, consolidating our strategy, data sciences, and research under one umbrella to establish ourselves as the media network of the future.

Work Environment:

Publicis Media Canada is recognized as a Great Place to Work, celebrated for our commitment to fostering a diverse and inclusive workplace. We offer numerous opportunities for career advancement and personal growth, ensuring that every team member's contributions are valued and respected.

Employee Benefits:

We provide a comprehensive benefits package, including a minimum of three weeks of vacation, additional long weekend days, holiday closures, a day off for your birthday, complimentary wellness memberships, wellness and technology credits, and a competitive savings plan. We are dedicated to tailoring our programs to meet your individual lifestyle needs.

Position Overview

The Senior Paid Social Media Specialist is an expert in executing social media advertising initiatives, possessing extensive knowledge of various advertising platforms such as Facebook/Instagram, Twitter, Pinterest, Snapchat, LinkedIn, and TikTok.

This role involves direct reporting to the Account Supervisor/Manager, overseeing the implementation of paid social media strategies while ensuring the highest quality of deliverables. The ideal candidate will have a strong grasp of strategic planning and be adept at analyzing substantial data sets to derive actionable insights for optimization.

Key Responsibilities:

  • Support the Paid Social Supervisor/Manager in crafting media strategies to achieve client objectives.
  • Present strategic plans and performance analytics to clients.
  • Oversee campaign execution, ensuring alignment between strategic goals and tactical implementation.
  • Mentor junior team members on best practices for platform utilization.
  • Collaborate closely with vendors and external partners to meet client expectations.
  • Guarantee high-quality deliverables for all client projects.
  • Serve as the primary contact for clients and various stakeholders.

Successful Candidate Profile:

  • In-depth understanding of the nuances across major social media advertising platforms.
  • Ability to articulate complex solutions to non-technical audiences, both verbally and in writing.
  • Proactive in identifying potential issues and implementing solution-oriented strategies.
  • Passionate about data analysis and uncovering key insights.
  • Comprehends client objectives and leverages this understanding to inform ongoing analysis and recommendations.
  • A collaborative team player with a positive, strategic mindset.
Qualifications
  • Minimum of 3 years of experience in Paid Social Media buying and planning across multiple platforms for medium to large clients.
  • Bachelor's degree in advertising, marketing, business administration, or communications preferred.
  • Technical expertise in social media advertising channels (Facebook/Instagram, Snapchat, Twitter, TikTok, LinkedIn, Pinterest, etc.).
  • Experience in presenting data and insights to diverse audiences.
  • Proven ability to manage multiple projects and prioritize effectively in a fast-paced environment.
  • Experience in maintaining productive relationships with internal and external stakeholders.
  • Certifications such as Facebook Blueprint, Twitter Flight School, and Snapchat Certification are advantageous.
  • Proficient in Microsoft Office, particularly with advanced skills in Microsoft Excel.
Commitment to Diversity

Publicis Groupe is an equal opportunity employer dedicated to fostering diversity and inclusion. We strive to create a vibrant work environment that celebrates and values all aspects of diversity. We encourage applications from all qualified individuals and will provide necessary accommodations for candidates with disabilities throughout the recruitment process. We appreciate the interest of all candidates; however, only those selected for an interview will be contacted.