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Corporate Director of Sales and Marketing

2 months ago

Newfoundland and Labrador, Canada Lenovo Full time
Marketing Director Job Description

Lenovo, a global technology powerhouse, is seeking a highly skilled Marketing Director to drive marketing transformation and execution across its Worldwide and Geo Marketing organizations.

This role demands strong cross-functional collaboration to align innovative marketing campaigns, strategies, and initiatives aimed at acquiring, nurturing, and retaining B2B clients while driving impactful sales enablement.

Key Responsibilities:
  • Develop and align marketing campaigns globally across different B2B segments, ensuring relevance in emerging trends such as AI and digital transformation.
  • Partner with corporate strategy and brand teams to craft marketing messages tailored to each B2B segment, ensuring resonance with specific industry needs and positioning Lenovo's full technology portfolio effectively.
  • Lead and streamline the execution of cohesive marketing initiatives through digital marketing, content marketing, campaigns, events, and webinars, ensuring consistent messaging across all regions.
  • Collaborate closely with B2B regional leaders to ensure seamless execution and alignment of marketing strategies at the local level.
  • Develop and maintain a unified brand voice and positioning for B2B audiences, ensuring consistency across all marketing materials, platforms, and channels to build brand equity.
  • Work closely with sales teams and the Sales Enablement Academy to create and refine sales materials, including presentations, scripts, AI playbooks, and ROI calculators that drive conversions and accelerate the sales cycle.
  • Assess and evolve the global ISO marketing organization's structure to foster a world-class, modern marketing team capable of delivering agile, data-driven marketing strategies.
  • Stay ahead of industry trends, market dynamics, and competitor activities, continuously refining Lenovo's marketing approach to capitalize on opportunities and mitigate threats.
  • Lead and inspire a global team of B2B marketing professionals, fostering innovation and ensuring close collaboration with regional marketing teams to meet business goals and drive results.

Requirements:

  • Bachelor's degree in marketing, Business Administration, or related field
  • ~15+ years of demonstrated B2B Marketing experience and success
  • ~Proven experience in IT Infrastructure market, software, cloud, or AI markets
  • Demonstrated success in developing and executing B2B marketing strategies that drive lead generation, customer acquisition, and revenue growth
  • Strong understanding of digital marketing channels, content marketing best practices, marketing automation tools (e.g., Marketo), and CRM systems (e.g., Ability to lead in a highly matrixed environment taking direction from, and collaborating with, several solid/dotted line leaders while collaborating across the organization.
  • Excellent analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.