Director of Corporate Communications and Brand Strategy

4 weeks ago

Toronto, Ontario, Canada Tangerine Full time
Job Title: Director, Corporate Communications and Brand PR

About the Role:

Tangerine is Canada's leading direct bank, offering flexible and accessible banking options, innovative products, and award-winning Client service. As a key member of our team, you will play a critical role in helping Canadians live better lives by driving our corporate communications and brand strategy.

Key Responsibilities:

  • Develop and execute external and internal communications strategies that drive the CEO's leadership profile, Tangerine's brand, culture, and strategic positioning.
  • Create and support an inspirational communications environment, finding creative ways to connect employees with the organization's purpose, goals, and strategy through impactful and inspiring storytelling and innovative communication techniques.
  • Protect Tangerine's brand/reputation and provide effective cross-functional leadership in any crisis situation.
  • Liaise with Scotiabank ESG team(s) to execute on programs including philanthropic donations and community involvement.
  • Bring your expertise to various change initiatives and bring effective internal communications to life to help employees be informed.
  • Work with the Tangerine Management team to develop executive profiles, laddering to the Tangerine brand and promoting visibility, externally and internally.
  • Work collaboratively with communications and marketing teams, as appropriate, on bank-wide editorial calendars and timing.
  • Lead the development of external and internal corporate communications strategy, overall narrative, and PR to support Tangerine's strategic goals, brand positioning, employee engagement, and the protection of Tangerine's reputation.
  • Develop both the brand and narrative for the CEO in both her capacity as President & CEO of Tangerine and as Executive Vice President of Scotiabank and support various CEO media/external presentations, external/internal panels, and employee Town Halls.
  • Responsible for driving the strategy forward for DEI in conjunction with various DEI teams across the enterprise and Executive Champions within Tangerine. Responsible for the execution of all key 'days of inclusion' events.
  • Lead the Community Investment team in developing and evolving our 'community giving' strategy in support of Tangerine's communities and build greater brand awareness through our investments. Develop community involvement opportunities in partnership with business lines.
  • Accountable for the Project Forward strategy and measurement of the impact we are having with our partners and in our communities.
  • Provide strategic advice and guidance to the Office of the President on all Client related issues – particularly those referencing the CEO.
  • Work with key stakeholders to develop and maintain Tangerine's overall strategic communications calendar.
  • Partner across the organization on various change initiatives and drive the agenda for change-related communications in service of employees.
  • Be responsible for the overall Communications & ESG budget.

Requirements:

  • A minimum of 8-10 years of professional communications experience with a proven track record of outstanding results.
  • A minimum of 3 years of people and project management experience with direct reports.
  • University Degree/College Diploma or equivalent experience in Communications.
  • Solid understanding of communication theory and best practices.
  • Advanced writing, editing, and presentation skills.
  • A strategic understanding of channels in relation to internal and external communications needs.

What We Offer:

As a Tangerine employee, you will have access to thousands of online and in-person courses to shape your career growth with the support of diverse industry leaders. You will also receive our help to save for your future and invest in your total wellbeing through our Tangerine benefits. Tangerine employees participate in Scotiabank's pension & benefits programs (available to permanent employees).

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