Marketing Director

4 weeks ago

Montreal, Quebec, Canada Frank and Oak Full time
Marketing Manager

Are you a seasoned marketing professional looking for a new challenge? We're seeking a talented Marketing Manager to join our team at Unified Commerce Group (UCG). As a key member of our marketing team, you'll be responsible for developing and executing marketing strategies that drive brand awareness and engagement across various channels.

Key Responsibilities:
  • Collaborate with the Head of Digital and Chief Brand Officer to identify key marketing stories and develop content plans that resonate with our customers.
  • Own content creation, copywriting, and briefing for all marketing channels, ensuring consistency and brand elevation.
  • Oversee daily e-commerce operations, including site content optimization, merchandising, and inventory management.
  • Concept, create, and schedule social media content that drives business objectives and brand consistency.
  • Manage budgets and resources to deliver efficient and effective marketing initiatives.
Cross-Functional Accountabilities:
  • Work closely with Product and Merchandising teams to understand seasonal product strategies, flow calendars, and design inspiration.
  • Collaborate with Digital channel owners to gain insights into customer engagement and behavior, informing marketing strategies.
  • Support seasonal planning initiatives, including preparing product launch briefs to inform creative and editorial outputs.
  • Understand marketing and communication needs across all channels, including Retail, Wholesale, and eCommerce, and set priorities for marketing implementation.
  • Lead omni-channel implementation for strategic marketing projects.
About You:
  • You're a strategic thinker with a passion for marketing and a knack for grasping business priorities and customer insights.
  • You're a creative problem-solver who can balance intuition with data-driven decision-making.
  • You're a collaborative and empathetic team player who can work effectively with stakeholders across the organization.
  • You have a strong grasp of the footwear market and competitive landscape.
  • You're highly organized, flexible, and able to pivot when needed.
Qualifications:
  • Bachelor's Degree required.
  • Approximately 3-5 years of marketing experience, with a focus on retail and/or footwear industry preferred.
  • Experience in strategizing, developing, and delivering marketing strategies to meet company objectives.
  • Excellent interpersonal and communication skills, with the ability to work cross-functionally with internal departments and external partners.
  • Proficient in Google Suite, with knowledge of Shopify Plus, Figma, and Klaviyo a plus.
  • Highly organized and able to work independently and cross-departmentally.
  • Enthusiastic and eager to grow and learn with the company.

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