Digital Experience Director
2 weeks ago
About the Role:
We are seeking a highly experienced Digital Experience Director to spearhead our digital efforts across our core digital properties, including our array of websites and native mobile apps. This role is tailored for a leader who thrives in managing stakeholder relationships across multifaceted business environments, aligning project priorities, and ensuring the flawless execution and quality of digital projects, while driving results.
Key Responsibilities:
- Leadership and Team Management: Direct a large team encompassing creative services, production, and project management. Lead and advance the orchestration and optimization of people, process, and craft.
- Strategic Planning and Execution: Develop and implement strategic roadmaps for digital marketing creation and publishing across all of e-commerce and non-transactional digital properties. Lead the Employer Brand strategy to support the development and execution of best-in-class candidate and colleague experience. Ensure projects align with overall business objectives and are delivered on time and within budget.
- Stakeholder Management: Serve as the primary liaison between the digital experience team and internal stakeholders across various business units. Ensure alignment on project priorities, roadmaps, and outcomes. Facilitate effective communication and collaboration across teams.
- Creative Oversight: Oversee the creative direction of digital content, ensuring it aligns with brand standards and marketing goals. Champion innovative design and content strategies that enhance user and colleague experience and engagement.
- Quality Assurance and Site Stability: Ensure the highest quality of creative outputs and maintain % coverage for site stability and content updates. Implement best practices for digital project management and content publishing.
- Accessibility Reporting and Compliance: This role is responsible for regular reporting on the AODA compliance across our digital properties, and working with our Accessibility lead to address any gaps in compliance.
- Product Thinking and Analytical Insight: While primarily focused on creative and project management, this role requires some involvement in product management, analytics, and strategic thinking to ensure digital experiences meet user needs and business goals.
- Innovation and Trends: Stay abreast of new trends in technology and in the industries we compete in. Encourage the adoption of new ideas and technologies to continually elevate the digital experience for our customers.
Requirements:
- Proven leadership experience in managing large, cross-functional teams in a digital or creative environment.
- Strong background in digital marketing, content strategy, and creative direction.
- Developing and implementing successful digital roadmaps.
- Familiarity with digital analytics, product management concepts, and agile methodologies.
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