Digital Content Strategy Senior Manager

4 weeks ago

Toronto, Ontario, Canada Definity Full time
Job Overview

As a pivotal figure in Definity's expanding Digital Content division within the Customer Experience sector, you will play a crucial role in shaping our content initiatives. Your responsibilities will encompass overseeing the complete user journey from a digital content standpoint, ensuring we deliver compelling narratives that resonate with consumers across all digital platforms, aligning with our organizational objectives.

Key Responsibilities:

  • Direct the formulation of a robust content strategy, establishing a clear roadmap and editorial calendar to enhance and scale digital content effectively.
  • Spearhead content optimization initiatives across various channels, guaranteeing a cohesive and enhanced user experience that boosts brand awareness, engagement, conversion rates, and customer retention.
  • Review and refine content to uphold our brand's distinct tone and voice, ensuring our product value propositions are effectively communicated to internal teams and stakeholders through all customer interaction channels, including our website, mobile applications, emails, and messaging services.
  • Collaborate with cross-functional teams, including SEO, Design, CRM, UX, and Development specialists, to produce:
    • Strategic, high-impact content tailored to our target demographics
    • User-centric web content optimized for search engines
    • Clear and effective microcopy that guides users through their interactions
    • Digital content that adheres to accessibility standards and quality benchmarks
  • Design and implement A/B testing strategies for key landing pages to incrementally enhance conversion rates.
  • Monitor, analyze, and report on critical metrics related to content performance, such as web traffic and conversion rates, utilizing this data to:
    • Identify growth opportunities and actionable insights
    • Enhance content development processes
    • Inform strategies for conversion rate optimization (CRO)
  • Lead and mentor a team of content writers and freelancers, fostering a collaborative and high-performance culture.

Qualifications:

  • Over 7 years of professional experience in crafting engaging copy (including both microcopy for digital products and long-form content) and developing effective content strategies for consumer-focused organizations.
  • Relevant educational qualifications in a related field.
  • A strategic mindset capable of identifying opportunities to enhance brand presence, improve conversion rates, and elevate customer experiences.
  • A passion for writing and editing, supported by a diverse portfolio.
  • A solid understanding of the role digital content plays in the consumer journey and its impact on organizational growth.
  • Proven experience in managing teams, demonstrating strong leadership and mentorship capabilities.
  • Comfort in leading initiatives and providing constructive feedback to maintain high-quality content standards.
  • Experience engaging with C-level executives and aligning content strategies with business objectives.
  • Strong project management skills to oversee long-term strategic projects and daily operational tasks.
  • Data-driven approach with experience in performance measurement tools such as Google Analytics and CRM systems.
  • Familiarity with content management systems and a quick adaptability to new platforms.
  • Ability to thrive in a collaborative and agile work environment.
  • Knowledge of the insurance or fintech sectors is advantageous, particularly in translating complex information into consumer-friendly language.
  • Bilingual proficiency in English and French is a plus.

Compensation: Salary range: $87,600 - $181,000

About Definity

Definity values diverse backgrounds and perspectives, believing they are essential to our success. We encourage applicants from all walks of life, recognizing that not every candidate will meet every requirement but can still bring significant value to our team.

Benefits:

  • Flexible hybrid work arrangements.
  • Participation in a company share ownership program.
  • Pension and savings plans with company-matched contributions.
  • Paid volunteer days and matching contributions for charitable donations.
  • Access to educational resources, tuition assistance, and study leave for exams.
  • Commitment to inclusion through various employee support programs.
  • Wellness initiatives and recognition programs.
  • Discounts on products and services.

Definity is dedicated to creating an inclusive work environment that welcomes diversity and supports accessibility. If you require accommodations during the recruitment process, please inform us.

Background Checks: This position requires successful completion of background checks, including criminal history and leadership references.

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