Marketing Manager

We are seeking a dynamic and strategic Marketing Manager to lead our marketing efforts across Western Canada in the wholesale plumbing, electrical, and HVAC industries. This role will oversee a team of three (Graphic Designer, Wholesale Marketing Coordinator, and Showroom Marketing Coordinator) and manage the annual co-op fund budget.

The Marketing Manager will be responsible for planning and executing supplier media campaigns, identifying new advertising and promotional opportunities, and ensuring cohesive marketing strategies that extend our reach. They will also play a key role in organizing branch and regional events, supporting supplier partnerships, and driving impactful marketing initiatives to strengthen our brand presence in the marketplace. This role works closely with the Director of Marketing & eCommerce to ensure alignment on strategy, objectives, and execution across all channels.

DUTIES & RESPONSIBILITIES

- Lead, mentor, and support the marketing to deliver high-quality campaigns and materials.

- Manage day-to-day workflow, ensuring alignment with company goals and effective cross-functional collaboration with sales, operations, and supplier partners.

- Maintain regular communication with the Director of Marketing & eCommerce and senior leadership to ensure transparency, alignment, and integration of marketing initiatives.

- Oversee the annual co-op marketing fund budget, including allocation, invoicing, collection, and reporting to maximize ROI.

- Build and manage media plans with supplier partners across print, digital, and event-based channels, ensuring timely communication on approvals, status, and results.

- Develop and maintain the company’s media kit, outlining available advertising and promotional opportunities.

- Develop and implement marketing plans that align with company objectives, supplier goals, and market opportunities.

- Identify and evaluate new advertising, digital, and promotional opportunities to increase brand visibility and reach.

- Oversee the creation of marketing collateral, promotional materials, and digital assets, ensuring brand consistency and quality across all channels.

- Plan, coordinate, and execute advertising schedules, creative assets, and deadlines with external partners and publishers.

- Design and manage digital and social media campaigns (including Google Ads) to drive awareness, generate leads, and support eCommerce growth.

Events & Promotions

- Plan, coordinate, and execute branch and regional events, trade shows, and promotional activities to strengthen customer and supplier relationships.

- Support branch managers and coordinators with localized marketing needs and event execution.

- Build and maintain relationships with media outlets, event organizers, and industry associations to expand promotional opportunities.

Reporting & Insights

- Prepare post-event and campaign reports to evaluate performance and ROI.

- Provide leadership with regular updates on marketing performance, budget usage, and upcoming initiatives.

- Monitor industry trends, competitor activities, and customer insights to recommend strategies and improvements.

SKILLS & COMPETENCIES

- Demonstrated ability to build and maintain strong relationships with suppliers, media partners, and industry organizations.

- Ability to lead and effectively supervise staff

- Creative problem-solving skills and the ability to adapt quickly in a fast-paced environment

- Excellent time management and task prioritization

- Impeccable organizational skills with attention to detail

- Proficient in digital marketing tools and platforms, including Google Ads, social media management, and analytics

- Strong communication and presentation skills with the ability to engage stakeholders at all levels

EXPERIENCE & EDUCATION

- Bachelor’s degree in marketing, Communications, Business, or a related field required

- Candidates should possess a minimum of 3-5 years in a marketing role

- Experience using Microsoft Office required

- Experience using Adobe Suite an asset

- Knowledge of wholesale sales principles, methods, practices and techniques an asset

WHY WORK FOR US

- Company paid benefits

- Employee and Family Assistance Program (EFAP)

- Profit sharing

- RRSP matchPersonal Milestone Recognition Program

- Perkopolis Partnership

- Safety shoe reimbursement

- Employee Referral Bonus Program

- Employee discounts on plumbing, electrical and heating products

OUR MISSION

Supplying the right solutions at the right time with our expert customer care throughout Western Canada.

OUR VISION

Be the preferred wholesaler by providing superior customer experiences.

Final candidates will be required to undergo an assessment and security screening, including a criminal record check. Employment is subject to screening completion that is satisfactory to Bartle & Gibson

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