Strategic Marketing Lead

_**All Applicants must submit a resume and a cover letter in pdf format. Applicants who cannot follow the instructions in this posting will not be considered for this position. Please read carefully**_

**Strategic Marketing Lead (Agency)**

Do you excel in the high-energy world of agency marketing? Are you a pro at crafting and deploying strategic campaigns, balancing budgets, fostering client trust, and driving measurable outcomes? If your answer is yes, we want to meet you

BubbleUP Marketing is seeking a Strategic Marketing Lead to join our vibrant and hardworking team. This role focuses on campaign planning, client satisfaction, and guiding the team toward strategic success. Reporting to the General Manager, you’ll partner daily with marketing specialists and our sales team to deliver outstanding results.

At BubbleUP, we’re serious about results and culture. We celebrate wins, encourage work-life balance, and inject a sense of fun into every day. We prioritize transparency, results, and a supportive workplace culture. Whether it’s a quick spin on our Google bike or crafting campaigns over gourmet coffee, you’ll find a place here to thrive and grow. In your cover letter, let us know what your favourite mid-day beverage is. This is a required step.

**The boring stuff, what you’ll do**

**Client Relationship Management**
- Serve as the client liaison, offer strategic guidance, build trust, and drive retention.
- Collaborate closely with Marketing Specialists and client teams to maintain efficient, timely communication.
- Ensure proactive communication with clients to anticipate needs, mitigate challenges, and maintain alignment.

**Marketing Strategy & Campaign Management**
- Work with the strategic team to develop, implement, and oversee marketing strategies, ensuring KPIs are met and within budget.
- Monitor campaign performance, set and track benchmarks/KPIs, and provide strategic recommendations for improvement.
- Collaborate with internal teams (design, sales, web development) to ensure seamless execution aligned with client objectives.
- Craft unique ideas and out-of-the-box advertisements and messaging for client campaigns, leveraging a complete understanding of marketing strategies and tools.
- Conduct meetings to review account performance, refine strategies, and discuss future initiatives.

**Cross-Functional Collaboration**
- Work closely with digital marketing, web, design, and copywriting teams to ensure campaigns are integrated across all platforms.
- Align brand strategies with overall business goals, ensuring cohesive messaging across all channels.

**Data-Driven Decision Making**
- Leverage industry trends, market research, and analytics to shape strategies and inform decisions.
- Regularly review performance metrics and optimize campaigns for improved ROI.

**Account Growth & Upselling**
- Identify and capitalize on growth opportunities within existing accounts.
- Recommend services to existing clients, ensuring alignment with their evolving needs and objectives.
- Collaborate with the sales team to increase opportunities

**Project Management & Delivery**
- Ensure the timely, on-budget delivery of projects while continuously monitoring performance.
- Utilize project management tools to manage timelines, budgets, and tasks efficiently.
- Promptly communicate changes in services, budget, or deadlines to relevant teams and clients.

**Client Onboarding & Process Improvement**
- Lead the onboarding of new clients, participating in strategy sessions to define objectives and ensure smooth transitions.
- Collaborate with operations to refine processes, create/edit SOPs, and support team members in executing client needs.

**Team Leadership**
- Provide constructive feedback and guide marketing specialists with insightful questions about the “how” and “why” behind their tactics.
- Delegate tasks effectively, monitor team workloads, and ensure deadlines are met.
- Review and refine marketing materials to maintain quality and consistency across all touchpoints.
- Attend and/or lead department meetings and provide ideas and strategies on accounts.

**Must-Have/Deal Breakers**
- Experience in a marketing agency setting is a must
- 5+ years of experience in a marketing manager or supervisory role
- Excellent English communication, both written and oral
- A valid class 5 driver’s license and own vehicle
- Personable and team-oriented disposition

**About You**
- You have a proven work history (references required)
- You are confident in your decision-making skills and always take ownership of your decisions (good or bad)
- You are a quick learner and a high producer
- You are extremely reliable and can be counted on to follow through

**What We Are Seeking**
- Fit - First and foremost, we are looking for the right team fit
- Experience - You naturally thrive in demanding agency life
- Education - You know full-scale marketing inside and out, and you understand sales methodology

**Good to know**
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