Marketing Manager

22 hours ago

Edmonton, Canada Cloud Star Full time

Overview:

- **Developing Marketing Strategies**: Create comprehensive marketing strategies aligned with company goals and target audience demographics to promote ISP services effectively.
- **Brand Management**: Oversee brand development and ensure consistency across all marketing channels and communications to maintain a strong and cohesive brand identity.
- **Market Research**: Conduct market research to identify customer needs, market trends, and competitor activities, utilizing insights to refine marketing strategies and tactics.
- **Content Creation**: Collaborate with content creators to develop engaging and relevant content, including blog posts, articles, videos, and infographics, that resonate with target audiences and support marketing objectives.
- **Digital Marketing**: Oversee digital marketing initiatives, including SEO, SEM, PPC advertising, social media marketing, and website optimization, to increase online visibility, drive website traffic, and generate leads.
- **Customer Relationship Management (CRM)**: Implement and manage CRM systems to track customer interactions, segment audiences, and personalize marketing communications to enhance customer engagement and loyalty.
- **Analytics and Reporting**: Utilize marketing analytics tools to track and analyze key performance metrics, such as website traffic, conversion rates, and campaign ROI, and generate reports to inform decision-making and optimize marketing strategies.
- **Collaboration**: Work closely with cross-functional teams, including sales, product development, and customer support, to align marketing efforts with overall business objectives and ensure seamless execution of marketing initiatives.
- **Budget Management**: Develop and manage marketing budgets, allocate resources effectively, and optimize spending to achieve maximum return on investment (ROI) for marketing activities.
- **Monitoring Industry Trends**: Stay informed about industry trends, emerging technologies, and best practices in marketing and telecommunications to identify opportunities for innovation and competitive advantage.
- **Customer Feedback and Insights**: Gather feedback from customers through surveys, reviews, and other channels, and use insights to continuously improve products, services, and marketing strategies.
- **Leadership and Team Management**: Provide leadership, mentorship, and guidance to marketing team members, fostering a collaborative and high-performing work environment focused on achieving shared goals and objectives.

**Job Types**: Full-time, Part-time, Freelance

Pay: $25.00-$30.00 per hour

Expected hours: No less than 30 per week

**Benefits**:

- Dental care
- Extended health care
- On-site parking
- Paid time off
- Work from home

Flexible Language Requirement:

- English not required

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 3 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

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