Senior CRM Manager

2 weeks ago

London, Ontario, Canada Instapro Full time
Are you ready to take on a pivotal role in driving customer engagement and retention in an innovative and largely untapped industry? As a Senior CRM Manager, you will be at the forefront of shaping the CRM strategy for both sides of our marketplace: tradespeople and homeowners.

Reporting directly to the Head of CRM, you will collaborate closely with cross-functional teams in Marketing and Product to execute, measure, and optimise impactful CRM campaigns across email, push notifications, and in-app messaging. With Instapro Group operating across seven markets in Europe and Canada, this is a unique opportunity to make your mark in transforming an industry that is yet to be fully digitised.

Location:
Can be based in Berlin, Amsterdam, London, or Aix-en-Provence. While we embrace the flexibility of remote work, we also value connection and community. We require you to join us in the office for monthly events and tri-annual off-sites.

Our CRM Stack includes:

- Marketing Automation: Iterable & Zapier
- Template creation: Taxi for Email
- Ideation: Figma & Miro
- Reporting & Analytics: Redshift & Looker

Your role includes:

- Overseeing multi-channel CRM campaigns (email and push channels) from planning to execution and optimisation, including template creation, workflow building, and testing.
- Developing a comprehensive CRM strategy to achieve seamless customer lifecycle management.
- Segmenting and personalising automated and ad-hoc campaigns.
- Tracking and reporting key performance indicators (KPIs).
- Collaborating with cross-functional teams such as product, data engineering, UX, operations, brand marketing, and analytics to enable new campaigns.

Minimum Requirements:

- 4–6 years of experience in CRM within tech or marketplace environments.
- Proficiency in template creation, journey building, segmentation, and a proven track-record of applying email best practices.
- Experience with marketing automation tools such as Braze or Salesforce Marketing Cloud. Familiarity with Iterable is a strong plus.
- Expertise in A/B testing and campaign optimization.
- HTML/CSS skills and an eye for email design.
- Ability to leverage AI tools to build automations, solve problems, and achieve goals independently and efficiently.
- Knowledge of common marketing tracking practices.
- Proven ability to build strong stakeholder relationships independently.
- Comfortable working in a remote-first environment across multiple offices in Europe and Canada.
- Strong attention to detail and an analytical mindset, with the ability to turn data insights into actionable plans.
- Professional proficiency in English and at least one additional language: German, French, Dutch, or Italian.

Additional "nice to have" skills, but not a requirement to apply:

Experience in email marketing in multiple jurisdictions and working knowledge of GDPR and CAN-SPAM.

Why you'll enjoy working at the Instapro Group

You can make an Impact. Joining Instapro Group is an opportunity to help crack the code in one of the last big industries to become digital-first. We're leaders in our markets, yet small enough for everyone to make a real difference.

We care. We don't believe in one size fits all. Whether it's flexibility in your working hours, your location, or opportunities to advance and grow, you'll find a supportive and open culture designed to help our team members thrive.

These are the benefits you'll enjoy:

- Highly competitive salary package
- Hybrid work environment
- Hybrid allowance/benefit
- Temporary work from abroad policy
- Mental health support
- Regular team and social events
- Further benefits depending on location

These are the values that guide everything we do:

- We put integrity first. We are authentic, transparent and respectful.
- We are all stewards. We are stewards of the company on behalf of all stakeholders.
- We follow the evidence. We are objective, evidence-based and pragmatic in our decision-making.
- We never stop learning. We are open-minded and curious.
- We win together. We collaborate and earn trust with our colleagues.
- We are inclusive. We are committed to building a diverse and inclusive company.

Read our values in full here

Interested in applying? Submit your application below and we will get back to you.

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