Lifecycle Marketing Manager/ On-site/ Toronto

3 weeks ago

Toronto, Canada Motion Recruitment Partners LLC Full time

Position Summary

We are seeking an experienced Lifecycle Marketing Manager with a strong background in B2C or Direct-to-Consumer (DTC) environments. This role is critical in driving customer engagement and retention. This position requires strategic thinking, technical fluency, and creative execution to manage and optimize the full customer journey. This is an on-site (5-days) opportunity located in the heart of Downtown Toronto (steps away from Union Station).

Key Responsibilities

Lifecycle Strategy & Campaign Management

- Own the end-to-end lifecycle marketing strategy across all customer touchpoints, from onboarding to churn prevention and reactivation.

- Develop and optimize multi-channel marketing campaigns (Email, SMS) to increase customer retention, lifetime value (CLV), and engagement.

- Utilize behavioral, transactional, and demographic segmentation to deliver personalized and targeted messaging across lifecycle stages.

Customer Experience Optimization

- Identify and reduce friction across the customer journey, with a focus on conversion, onboarding, and loyalty.

- Design behavior-triggered experiences that nurture users through the funnel and deliver measurable business outcomes.

Analytics & Performance Measurement

- Develop dashboards and reports to track key lifecycle metrics including churn, retention, and CLV.

- Conduct A/B testing and funnel analysis to continuously improve campaign performance.

- Use data insights to drive decision-making and performance optimization across lifecycle programs.

Cross-functional Collaboration

- Work closely with Product, Data, Customer Success, and the broader Marketing team to align lifecycle strategies with product experience and customer support.

- Coordinate creative and technical execution of campaigns, ensuring brand consistency and operational excellence.

Qualifications

- 4+ years of experience in DTC/B2C Lifecycle Marketing at scale (experience must include retention and engagement-focused roles).

- Expertise in building flows, managing large user databases, and launching sophisticated email/SMS campaigns.

- Proficiency in customer segmentation, funnel analysis, and lifecycle reporting.

- Strong understanding of CRM strategies, customer psychology, and retention levers.

- Experience with A/B testing, behavioral triggers, and automated journeys.

- Prior experience in startup or scale-up environments, preferably ine-commerce, or subscription-based models.

- Strong collaboration and communication skills with both creative and technical stakeholders.

Nice to Have

- Working knowledge of HTML for email customization.

- Experience with content creation, including copywriting or creative direction.

- Exposure to AI marketing tools or agents.

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