Sales Marketing Manager

2 months ago

Vancouver, Canada The Mel Jr. & Marty Zajac Foundation Full time

**Job Description - Sales & Marketing Manager**

**Organization Overview**

The Mel Jr. & Marty Zajac Foundation is a not-for-profit organization, located in Vancouver, BC, whose mandate is to support children, seniors and those with special needs through innovative community projects focused on developing lifelong skills and independence. Our current major focus is Zajac Ranch for Children, a camp in Mission, BC, for children with chronic, life-threatening and/or debilitating conditions.

**Reports To**

Director of Operations (DO)

**Direct Reports**

None

**Opportunity**:
**Key Responsibilities**:
**Sales**
- Implementing successful sales initiatives to promote and secure rentals at Zajac Ranch.
- Collaborate with senior management and executive team to ensure key areas of focus are prioritized in order to determine sales outreach efforts.
- Oversee day-to-day sales, monitoring, and forecasting to better understand the market.
- Being the initial point of contact for all rental clients, new and repeat.
- Lead and execute retention strategies for all site rentals.
- Coordinating and managing registration of off-season rentals year-round, including scheduling, correspondence, payments and general inquiries.
- Completing and processing customer booking needs in a timely and accurate manner.
- Corresponding with families, program staff, volunteers and other professionals and agencies.
- Continually assess organizations sales techniques and their efficacy.
- Stay up-to-date on current market trends and build an annual sales plan to increase profitability and brand recognition.
- Work collaboratively with the Director, Operations and other department heads to assess current projections and develop forecasted projections.
- Own ultimate responsibility for successfully meeting or exceeding sales targets/goals.
- Collaborate with all department heads to creatively reach more potential customers.
- Cultivate and deepen client relationships and partnerships that add value.
- Monitor and guide all pipeline management tactics, including tour information (pe-tour checklist) to those executing tours at the Ranch. Ensure that post-tour information is relayed from the tour lead in an effective manner (post-tour checklist).
- Monitor and guide all lead engagement strategies.
- Track and report on quarterly sales targets actuals, analyzing tactics and performance on an ongoing basis to tweak and advise as needed.
- Oversee CRM compliance and leverage the reporting and dashboard functions to monitor conversion, pipeline quality, responsiveness and lead qualification.
- Assess all active aggregator listings for rentals and regularly to determine their effectiveness, performance and ROI.
- Document and organize recurring sales responsibilities into standard operating procedures and ensure training & development lead has the relevant information to add to LMS.
- Conduct research and stay up to date on industry and market trends and innovations which may be implemented to improve the organizations value proposition and maintain a current competitive set analysis.

**Marketing**
- Implementing successful marketing initiatives to promote and secure rentals at Zajac Ranch.
- Collaborate with senior management and executive team to ensure key areas of focus are prioritized in order to determine marketing efforts.
- Manage the design, production and distribution of marketing collateral in support of fundraising initiatives, public awareness, and Ranch rentals including: spring/fall newsletters - digital and print (in collaboration with the Philanthropy & Communications Officer), Camper Report (in collaboration with the Philanthropy & Communications Officer), E-blasts, direct mail campaigns, crowdsourcing, sponsorship packages, proposals, annual reports, presentations, and event marketing.
- Optimize public relations opportunities and develop strong media relations.
- Promote Zajac Camp and Ranch rentals via paid advertisement and PR, in collaboration with the Philanthropy & Communications Officer & senior management team.
- Manage social media content, design and social media accounts, along with social media related platforms in Social Pilot.
- Provide support in preparation of sponsorship and major gift proposals, agreements and reports.
- Continually assess organizations marketing techniques and their efficacy in affecting sales.
- Update and maintain the Zajac Ranch and Zajac Nights websites.
- Track and record data i.e. SEO tracking, google analytics etc.
- Seek and conduct interviews with stakeholders i.e. campers, camp families, donors to increase public awareness and impact reporting, in collaboration with the Office & Registration Manager and senior management team.
- Stay up-to-date on current market trends and build an annual marketing plan to increase profitability and brand recognition.
- Collaborate with internal and external team members to deploy successful marketing campaigns and own their implementation from ideat

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