Marketing Specialist- Integrated Marketing Strategy

2 months ago


Edmonton, Canada CDW Full time

**Description**

Bring your IT career and talents to CDW, where you can have a greater impact, be inspired by our mission and excited about your career and future. A Fortune 200 leader, we’re the driven professionals and technology experts companies turn to most to solve their IT challenges.

Reporting to the Marketing Manager, the Marketing Specialist - Integrated Planning oversees the creation and management of all aspects of ongoing partner customer facing marketing plans for a given partner. This includes planning, organizing, leading and controlling partner integrated marketing plans while delivering on partner and CDW objectives.

**What you’ll do**:
Build the Partner Plan.
- Understand partner objectives to achieve desirable outcomes.
- Evaluate partner voice in market to identify complimentary ways of going to market
- Build integrated marketing plans to meet CDW and partner marketing objectives and drive business outcomes.
- Define marketing opportunities and penetration strategies for CDW and partner, by understanding the competitive landscape within targeted markets and key CDW Security, Hybrid Infrastructure and Digital Workspace practice areas
- Work closely with the CDW sales, product marketing and solutions & services teams to identify customer and segment market needs and define CDW + partner value proposition
- Create and implement long-term goals and objectives to achieve the successful outcome of the partner plan.
- Develop a plan rooted in partner budget.
- Understand key KPIs of plan in order to understand definition of success of the partner plan.
- Evaluate partner content and determine content strategy around partner objectives.
- Be the point person on partner funding programs and understanding funding guidelines, restrictions and opportunities
- Map out partner customer journey including on domain experience and connecting back through to sales.
- Ensure partner event strategy aligns to plan objectives and business outcomes.
- Collaborate with marketing team members on other important initiatives including, but not limited to, brand sponsorships, social media and event strategy.
- Communicate and Execute the Partner Plan.
- Ensure all key stakeholders understand objectives of partner plans.
- Work with marketing delivery teams to ensure clear understanding of partner goals and expected results.
- Oversee messaging of partner plans to ensure go-to-market meets partner expectations.
- Optimize and Evaluate the Partner Plan:

- Evaluate partner content performance and make adjustments to content strategy as needed
- Communicate with partners and internal stakeholders ongoing optimizations to partner plans to achieve results.
- Leverage CDW project management software, partner portals and CRM tools, such as Workfront, HubSpot and SalesForce, while maintaining campaign budgets and schedules to ensure projects are requested, facilitated and executed within project deadlines.
- Participate in reoccurring meetings, QBRs and working sessions with partner & marketing stakeholders to build go-to-market strategy, communication plans and amplification activities aligned to CDW and partner objectives.
- Partner closely with the CDW data and analytics team, as well as the partner, to leverage available lists and data to create compelling campaigns that drive sales, while ensuring the timely delivery of quarterly business metric review reports, with a focus on maximizing partner ROI and achieving project KPIs.

**Minimum Qualifications**
- Bachelor’s degree and 5 years of Sales and/or Marketing experience OR 9 years of Sales and/or Marketing experience
- Proven program management experience, driving initiatives from conception through completion.
- Demonstrated ability to build and maintain strong working relationships with a track record of successfully influencing stakeholders.
- Excellent written and verbal communications with the ability to effectively interact with all stakeholders, including senior leadership.
- History of providing outstanding customer service to stakeholders.
- Strong analytical skills and attention to detail.
- Ability to take initiative and creatively problem solve.
- Understanding/appreciation for maintaining confidentiality.
- Record of successful organizational skills.
- Experience in developing or utilizing strategic sales campaigns.
- Demonstrated ability to analyze data and conduct primary research.
- Ability to multitask and adapt to a fast-changing environment.
- Knowledge of technology product offerings and solutions.
- Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint.

**Who we are**:
CDW is a leading technology solutions provider to business, government, education and healthcare organizations across the globe. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced start-ups to international conglomerates. With the breadth of products and services we offer, there is no request too b


  • Digital Marketer

    6 months ago


    Edmonton, Canada BubbleUP Marketing Full time

    **About us** BubbleUP Marketing is a full service Marketing Agency in west Edmonton, AB. We are innovative, creative, curious, and fun. While we expect a lot from our team, we also promote top-notch workplace culture and values, which are the center of who we are. Our work environment includes: - Work-from-home days (following probation) - Growth...

  • Marketing Specialist

    5 months ago


    Edmonton, Canada Schuyler Marketing Ltd Full time

    Education: College/CEGEP - Experience: 1 to less than 7 months - or equivalent experience **Tasks**: - Respond to enquiries from members of the business community concerning development opportunities - Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment - Act as spokesperson for an organization -...

  • Marketing Specialist

    6 months ago


    Edmonton, Canada Schuyler Marketing Ltd Full time

    Education: College/CEGEP - Experience: 1 to less than 7 months - or equivalent experience **Tasks**: - Act as spokesperson for an organization - Advise clients on advertising or sales promotion strategies - Answer written and oral inquiries - Assist in the preparation of brochures, reports, newsletters and other material - Gather, research and prepare...


  • Edmonton, Canada BubbleUP Marketing Full time

    **All applicants must currently reside in Edmonton (area) and be available for in-person work.** Does adding negative keywords before you launch a campaign bring a smile to your face? Does a Google algorithm change mess with your internal rhythm? If we say long tail and short tail, do you know we aren’t just talking about dog breeds? Do you obsess over UX...


  • Edmonton, Alberta, Canada AKBAR PROJECT SOLUTIONS LTD. Full time

    Job Title: Marketing Strategy SpecialistAbout the Role: At AKBAR PROJECT SOLUTIONS LTD., we are seeking a skilled Marketing Strategy Specialist to join our team. As a Marketing Strategy Specialist, you will be responsible for conducting comparative research on marketing strategies for industrial and commercial products. You will act as a spokesperson for our...

  • Marketing Manager

    5 months ago


    Edmonton, Canada BubbleUP Marketing Full time

    Do the words campaign, creativity, and results make you tingly and happy? Do you find yourself daydreaming of presenting clients innovative and trendy campaign ideas? Does achieving company growth give you an extreme sense of accomplishment? If you answered yes to the previous questions, read on! We are looking to add a Marketing Manager to add to our team....


  • Edmonton, Alberta, Canada Explorer Group Canada Ltd. Full time

    Job Title: Marketing Strategy SpecialistJob SummaryThe Marketing Strategy Specialist will be responsible for developing and implementing marketing strategies to drive business growth. This role will involve working closely with the marketing team to create and execute campaigns that meet business objectives.Key ResponsibilitiesDevelop and implement marketing...


  • Edmonton, Canada Somrav Marketing Solutions Full time

    We are the leader in marketing and promotional consulting services. Our expert team of Promotional Marketing Representatives is helping transform our client's businesses into leaders in their market. We are seeking an entrepreneurial mindset with strong relationship-building and customer-facing skills to join our team as an entry level Promotional Marketing...


  • Edmonton, Canada Somrav Marketing Solutions Full time

    We are a successful, dynamic organization in the marketing industry undergoing accelerated growth. We are seeking an ambitious and confident individual to join our team. Our Full-Time Marketing Assistants continually develop new marketing strategies for our high-profile clients within the telecommunications, clean energy, and home delivery industries. We...

  • Marketing Specialist

    4 weeks ago


    Edmonton, Alberta, Canada Gold Star Wholesale Furniture Ltd. Full time

    We are seeking a Marketing Specialist - Creative Strategy to join our team. The ideal candidate will have a proven track record of developing and implementing successful marketing campaigns that drive business growth.Develop and execute creative marketing strategies that align with business objectivesCollaborate with cross-functional teams to ensure campaign...


  • Edmonton, Alberta, Canada ExecThread Full time

    Executive Leadership Opportunity at ExecThreadWe are seeking a seasoned Marketing Strategy Director to spearhead our brand development efforts. This is an exceptional opportunity for a strategic thinker with a proven track record in senior leadership roles within marketing and communications.The successful candidate will be responsible for developing and...

  • PPC Specialist

    5 months ago


    Edmonton, Canada BubbleUP Marketing Full time

    Does planning and launching a new campaign bring a smile to your face? Are your dreams filled with media buying and bidding? Does the idea of tying an online campaign to a brand strategy and the words “conversion optimization” make you tingle with excitement? If so, then we want to hear from you. We are currently hiring an **experienced PPC Specialist**...


  • Edmonton, Alberta, Canada BubbleUp Marketing Full time

    Unlock Your Sales Potential with BubbleUp MarketingWe are seeking a results-driven Business Growth Specialist to join our dynamic team in West Edmonton, Alberta.About the Role:Salary: $40,000 per year plus commission and benefitsJob Type: Full-timeAs a key member of our sales team, you will be responsible for identifying and nurturing new business...

  • Marketing Specialist

    6 months ago


    Edmonton, Canada Ballad Consulting Group Full time

    **Ballad Group** Since 2012, we've been successfully designing and executing training and employment programs across the province, collaborating with industry leaders to support participants gain long-term employment and become economically resilient. Beyond workforce development, we're a trusted partner in driving economic growth and community development...


  • Edmonton, Alberta, Canada Yeg Liquor Full time

    Job Title: Business Development Specialist - Market StrategyWe are seeking a highly skilled Business Development Specialist to join our team at Yeg Liquor. This is a fantastic opportunity for an experienced professional to take on a challenging role and contribute to the growth of our business.About the Role:The successful candidate will be responsible for...

  • Marketing Specialist

    4 weeks ago


    Edmonton, Alberta, Canada YewTX Accounting Ltd. Full time

    We are looking for a skilled Marketing Specialist to join our team. Key responsibilities include:Developing and implementing marketing campaigns to reach our target audience.Creating and curating engaging content to promote our brand.Analyzing market trends and consumer behavior to inform our marketing strategy.As a Marketing Specialist, you will be...

  • Marketing Specialist

    4 weeks ago


    Edmonton, Alberta, Canada Tokyo Express Oliver Full time

    We are seeking a Marketing Specialist to join our team at "{company}". The ideal candidate will have a strong background in marketing and be able to develop and implement effective marketing strategies to drive business growth.Key Responsibilities:Develop and execute marketing campaigns across multiple channelsAnalyze market trends and customer behavior to...


  • Edmonton, Canada Alberta Blue Cross Full time

    Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision. Working...


  • Edmonton, Canada Alberta Blue Cross Full time

    Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision. Working...

  • Marketing Specialist

    4 weeks ago


    Edmonton, Alberta, Canada Gill International Travel Full time

    Join our dynamic team as a Marketing Specialist to drive business growth through innovative marketing strategies. Key responsibilities include developing and executing marketing campaigns, analyzing consumer behavior, and collaborating with cross-functional teams to achieve business objectives. By leveraging your creativity and attention to detail, you will...