Media Planner

7 months ago

Toronto, Canada Mindshare Full time

**Overview**:
Mindshare is looking for a Media Planner with a passion for marketing and a curiosity for media in advertising This role is in the Client Leadership team and is an integral part in capturing a client’s vision to reach the intended audience. You are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. You will strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.

You will provide support to the Planning team while learning through established training programs and on-the-job training especially in the area of digital. You will be responsible for expanding your knowledge in preparation for promotion and increase your familiarity with all aspects of planning.

**Your Impact**:

- Develop familiarity with all media (online, offline, etc) and with general Mindshare approaches
- Own and write key elements of our Exchange Platform and Consumer Journey experience
- Prepare and present planning documents and POVs
- Help manage day to day and on-going projects and various specific account based needs
- Develop your understanding of media planning concepts and process
- Research market trends in emerging media and content development
- Work with our partners to ensure that the idea is strategically relevant and commercially viable
- Work with various departments (e.g. Trading) to obtain buy in and appropriate resources to develop the proposed recommendation
- Participate in ideation sessions (that are not necessarily on their specific client base)
- Participate in case study development post each program and for non-client campaigns
- Develop industry experience and knowledge and actively attend all training and industry presentations
- Project manage - establish a work plan for each deliverable and direct and define for the team key task assignments and partner and client liaison
- Continue to develop presentation and report writing skills
- Ensure team communications are delivered in a timely manner to all participating members
- Develop poise and confidence to represent Mindshare Canada and handle client meetings
- Ongoing investigation of new media and technology

**Your Qualifications**:

- 1-2 years Media Planning experience
- Demonstrates creativity in recommendations/problem solving
- Accurate and detail oriented with exceptional creative thinking and problem-solving abilities
- Understanding of basic media planning concepts and tools
- Ability to decipher campaigns in the market
- Exhibit time management skills and the ability to multitask, manage concurrent projects and work successfully under pressure
- Ability to interact with all levels of staff and to supervise more junior members of the agency
- Strong quantitative and analytical skills
- Solid communication skills
- Proficiency with Microsoft Excel, Word, and PowerPoint
- Resourceful and self-motivated
- Digitally aware and savvy

**About Mindshare**:
Mindshare (part of WPP) is an inclusive global company of 10,000 people, in 116 offices and 86 countries, with diverse opinions, cultures, and passions. Together, we drive

**Good Growth**

for our clients and the industry—growth that isn’t just a flash in the pan, but enduring, diversified, and more sustainable over time. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. We use Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence by planning media with intention to connect brands with consumers around their shared values. At the heart of what we believe in is Energy (the essential ingredient for creativity), Empathy (understanding people and pushing beyond the surface), and Impact (empowering our people and clients to change the world). Mindshare was named the

**#1 Global Media Agency Network by WARC**

for the third consecutive year, recognized for media excellence, creativity, and agency performance.

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

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