Global PR Specialist, Can-am Off-road

7 months ago

Montréal, Canada BRP Full time

We’re looking for a passionate communications expert to join our Global Public Relations team and lead the day-to-day consumer PR for Can-Am Off-Road vehicles and beyond. We are looking for an experienced communications professional with exceptional interpersonal, strategic, and critical thinking; excellent public speaking and writing skills; and a high level of organization and self-motivation, with the ability to thrive in a fast-paced environment.

**YOU'LL HAVE THE OPPORTUNITY TO**:
Strategy & Management

Be a key pillar in continuing to shape and drive a holistic, globalized public relations approach.

Oversee the creation and execution of global, highly effective, and engaging consumer PR strategies.

Build robust and engaging communications strategies and plans to drive stories, ensure execution and results.

Strongly and proactively collaborate with other Can-Am PR specialists to develop concepts and pitches for PR-based earned media strategy.

Continually seek, recommend, and implement new and exciting external communication opportunities.

Provide ongoing PR counsel to brand marketing teams in North America as well as in the other regions where BRP operates.

Work collaboratively with team members to maximize ROI across sponsorships, influencers, brand ambassadors, and others.

Work collaboratively with regional communications teams across the globe.

Manage PR agency of record, working closely with them to keep the team focused on priorities, producing results, and staying on budget.

Manage PR budget.

Media relations

Serve as primary point-of-contact for inbound and outbound media activity.

Proactively nurture and build strong relationships with relevant reporters and editors.

Own reactive day-to-day press information and materials request fulfillment: offer media a respected, knowledgeable, timely, day-to-day contact.

Maintain up-to-date media list and create new relationships with endemic and non-endemic editors, journalists, influencers.

Collaborate with the other Can-Am PR specialists to leverage each other ideas and opportunities.

Research, write, edit, translate, and distribute news releases, media advisories, media pitches, backgrounders, and any other relevant media materials. Build PR toolkits to be adapted and leveraged across the globe.

Assess and support to incoming media inquiries including determining appropriate response, developing key messages, interview preparation and acting as spokesperson on issues where appropriate.

Facilitate interviews with spokespeople.

Lead the plan, organization, and execution of media events and activations.

Media Listening, Measurement & Reporting

Lead monitoring and tracking global external communications results.

Analyze results to share wins, insights and lessons learned.

Follow the media industry trends, movements, and news.

Keep a finger on the pulse of trends; clearly and confidently share thoughts and recommendations to increase and optimize Can-Am’s external visbility.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

- and offline media consumption. The person has a creative mind, is a clear and concise communicator, possesses solid collaboration skills, as well as strong critical and strategic thinking.

Bachelor’s degree in communication, public relations, or related field to the job.

7 to 10 years of relevant public relations experience.

Excellent verbal and written communications skills in English (French is an asset).

Strong work ethic, critical thinking, hands on approach, high attention to detail.

Management skills and experience, an asset.

Ability to travel 30% of the time.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:
**Annual bonus**: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.

**Generous paid time away**: winding down is as important as creating the future of recreational products.

**Pension plan**: we want to make sure you’ll enjoy retirement; we’ve got you covered.

**Collective saving opportunities**: being part of BRP allows you to tap into the strength of our saving programs.

**Industry leading healthcare**: fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.

**What about some feel good extras**:
**Flexible work schedule**: balance is key to innovation, and we want to make sure you are at the top of your g

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