Global Brand Creative Lead

5 months ago

Montréal, Canada BRP Full time

As the Global Brand Creative Lead, you will play a pivotal role in defining and establishing the Can-Am On-Road brand worldwide. This includes championing the democratization of our 3-wheel vehicles and launching our upcoming electric motorcycles. Your expertise will be instrumental in shaping our brand identity, ensuring a robust on-brand presence across various channels, and supporting the brand and its products with effective strategies for growth.

Reporting to the Global Brand Strategy Manager and collaborating with Can-Am On-Road's brand specialist, the Global Brand Creative Lead will spearhead the development of our annual marketing and communications plan. This involves overseeing content strategy and creation, bringing both small and large brand ideas to life, and ensuring the seamless integration of a compelling customer journey.

This role demands strong leadership, top-notch project management skills, a strategic mindset, and a go-getter spirit to successfully deliver on Can-Am On-Road's ambitious brand objectives.

Join us at Can-Am, where our reputation is built on a maverick spirit and a commitment to doing things differently. Come be a part of our journey as we shape the future of riding

**YOU'LL HAVE THE OPPORTUNITY TO**:
Bring to life the annual global marketing and communications plan for the brand.

Oversee the global content strategy and ensure proactive implementation by the team.

Manage and collaborate with various partners, both internal and external, including our creative agency, to create content and campaigns that activate diverse marketing channels in alignment with the brand’s objectives, and ensure on-budget and on-time delivery.

Educate cross-functional business units, such as product development, consumer engagement, and sales, on the implications of long-term brand strategies and how their priorities align with Can-Am’s annual narrative roadmap.

Build strong connections and collaborate with cross-functional business owners to ensure the incorporation of business needs into the development of brand initiatives.

Introduce innovative ideas to enhance the consumer experience rooted in Can-Am branding and values.

Evaluate and resolve problems that may arise during the project realization by providing creative solutions.

Ensure global brand guardianship.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
8+ years of experience in marketing communications, brand marketing, campaign development and execution with agency and/or client-side experience.

Incredible writing capabilities and ability to articulate complex inputs and insights into strong creative propositions in briefs.

Thinks critically - questions, challenges, looks for constructive, and new ways of thinking.

Builder mindset - you can navigate through complexity to create the future.

Passionate about weaving threads together to create captivating brand strategies, storytelling, and campaigns.

Excellent presentation skills.

A proven team player capable of working with multiple partners, and in various time zones.

A passion for the ride

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:
**Annual bonus**: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.

**Generous paid time away**: winding down is as important as creating the future of recreational products.

**Pension plan**: we want to make sure you’ll enjoy retirement; we’ve got you covered.

**Collective saving opportunities**: being part of BRP allows you to tap into the strength of our saving programs.

**Industry leading healthcare**: fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.

**What about some feel good extras**:
**Flexible work schedule**: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you.

**Summer schedule**: time flies at BRP, so we hit pause to enjoy it.

**Holiday season shutdown**: between Christmas and New Year’s, we close our facilities and refill on good times.

**Educational resources**: you love what you do, and we get you resources to stay cutting-edge, so we all win together.

**Discount on BRP products**: what we build is amazing, freeing, revolutionary, and you're first in line for the experience.

WELCOME TO BRP

We’re a world leader in recreational vehicles and

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