Social Media Coordinator

3 weeks ago

Thorold, Canada CAA Niagara Full time

**Who We Are**:
CAA Niagara is a proud Niagara Region employer, that strives on delivering rewarding experiences and enhancing the lives of our community. For over one hundred years, we have been a staple within our community, providing such services as emergency roadside assistance, travel services, insurance coverage, membership and rewards savings; continually growing our suite of relevant services and products.

A true community partner, we could not be here without our over 150,000 members across Niagara, allowing us to focus on earning your continued trust, every day

Position Summary

The Social Media Coordinator joins the Marketing team to help boost the social media presence of an organization. The coordinator will create visually appealing content to advertise and attract members, clients and community interest.
Primary

**Responsibilities**:

- Create social media accounts for CAA Niagara and company websites.
- Post content regularly on all CAA Niagara-owned social media platforms (Facebook, Instagram, Twitter), editing and proofreading content before publication to ensure quality and accuracy.
- Monitor website traffic statistics. Analyze website traffic statistics to determine if the content is driving interest on the website or not.
- Prepare monthly reports on the performance of social media campaigns and client content distribution.
- Map out social media calendars and scheduling of content and relay the key information to clients and team.
- Take the initiative to find the right combination of images, text, and hashtags that appeal to the target audience.
- Will assist the Marketing Coordinator and Specialist in other Marketing-related job tasks.

This is not an exhaustive list and other duties may be assigned as permanent or temporary, where needs are required.

**Qualifications**:

- Ability to effectively write social medical verbiage that resonates.
- Experience with social media ads.
- An effective communicator, technologically savvy, creative, and innovative.
- Ability to prioritize tasks and meet timelines.

Education & Experience
- University Degree or College Diploma in Marketing, Social Media or related fields.
- Experience with design programs and design apps (Adobe Suite, Canva).
- Experience with SEO and social analytics.

Working Conditions
- Working in an office environment with frequent interruptions
- Flexibility of work schedule to meet outside regular working hours priorities.

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