Digital Content Marketing Strategist

2 weeks ago

Toronto, Canada University of Toronto Full time

**Date Posted**:03/07/2024
**Req ID**: 36436
**Faculty/Division**: UofT Scarborough
**Department**: UTSC:Marketing and Communications
**Campus**: University of Toronto Scarborough (UTSC)
**Position Number**: 00040707

**Description**:
**About us**:
The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.

The Marketing & Communications team at The University of Toronto Scarborough is growing and we are looking for a dynamic, innovative digital storyteller to join us. Our team is a highly collaborative group of Marketing Communications professionals, driven to find new and creative ways to reach our audiences. We uncover the most inspiring and impactful stories from our communities and share those moments with audiences locally, nationally and internationally. We bring the U of T story to life, every day.

**Your opportunity**:
We are looking for a talented Digital Content Marketing Strategist to join the team. In this role you will contribute to the implementation of an integrated multi-channel digital marketing strategy for U of T Scarborough. You should have extensive experience creating compelling digital content, building engaging social campaigns, and advising on best practices and strategies to maximize digital advertising, marketing and communications initiatives. This role requires a collaborative communicator with the ability to build strong relationships with stakeholders and partners. You should have expert level understanding of social platforms and related audiences. You should also have a talent for crafting custom content and messaging appropriate for each platform and audience. We are a data-driven team so a thorough understanding of analytics is critical. U of T Scarborough is rich with diverse stories and we need someone to join the team and help bring these stories to the world.

If you are interested in working with an iconic Canadian brand, are excited at the prospect of being a part of a purpose-driven organization with a social conscience, and thrive in a fast-paced team environment, this might be the perfect opportunity for you.

Innovative, agile creatives are asked to apply Whether you are from higher education, agency, media, broadcast, start-up, non-profit, or another sector, bring your talents to our team.

Join us and help share the U of T Scarborough story.

**Your responsibilities will include**:

- Implementing digital communication plans across a broad range of marketing/communication channels
- Advising on best practices and strategies to maximize digital communication initiatives
- Developing a digital media plan that supports marketing/communications strategy
- Creating and maintaining presence on social media platforms and advising on best practices and strategies for content marketing
- Developing and implementing content generation and marketing plans that support strategic objectives
- Fostering and maintaining positive relationships with targeted social media communities
- Analyzing the effectiveness of campaigns and/or programs using metrics

**Essential Qualifications**:

- Bachelor's Degree specializing in digital media, digital marketing, communications or an acceptable combination of equivalent experience
- Minimum four years experience implementing integrated multi-channel digital and social marketing and communications strategies that drive strategic business objectives
- Proven experience conceptualizing, developing and executing high impact, digital marketing campaigns based on departmental strategic plans
- Extensive experience managing LinkedIn, Instagram, YouTube, Facebook, TikTok, WeChat, and social media advertising (including paid) in a complex organization
- Comprehensive understanding of Google Analytics and other ROI tracking tools
- Demonstrated experience creating innovative digital marketing solutions
- Proven ability to build highly engaged social communities
- Demonstrated experience balancing competing priorities and multiple projects concurrently and within tight timelines
- Well-informed on industry best practices and trends in digital communications
- Demonstrated a successful social media campaign
- Demonstrated experience pitching original story ideas and completing all phases of the creative process including: concept development, research, interviews, writing, recording, editing, distribution, etc.
- Senior level writing and editing skills
- Advanced content creation skills with vast experience and expertise in video production, editing, sound and lighting
- Deep knowledge of digital media platforms,

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