Digital Strategist

2 weeks ago

Toronto, Canada Diamond Integrated Marketing Full time

Do you live at the exciting intersection of incredible stories, meaningful brands, consumer empathy and technological innovation?

Are you sought out by clients and coworkers alike to supercharge ideas and deliver high performing digital campaigns with your insatiable curiosity, finger-on-the-pulse knowledge of digital platforms, audience research and results-obsessed mentality?

Do you thrive in working environments where collaboration, creativity and enthusiasm aren't just valued... but essential?

If so, please take a minute to read over the rest of this role description because this is an opportunity tailor made for you.

***

They will be someone who knows the importance of building integrated campaigns that live across channels and invite consumers to interact, or transact, more deeply with brands at scale and have a proven and demonstrated track record of collaborating with media partners, creative experts, and clients to forge digital plans that have achieved or exceed program KPIs.

Mostly, though, the key person we're looking for is someone who can blend smart strategic thinking with an ambition to find new and better ways to solve problems... across a wide range of industries and verticals.

**Responsibilities**:

- Leadership of digital strategy projects and deliverables
- Creation of high performing full-funnel campaign strategies across social, digital, CRM, and web
- Development of channel & creative briefs, and client-facing POVs that lead to exceptional digital programs and creative a regular basis
- Formulating program performance benchmarks and measurement frameworks
- Proactively assessing performance of programs in partnership with stakeholders to create thoughtful recommendations to enhance results, and stewarding the updates through to implementation
- Guiding go-to-market strategy and/or channel planning for integrated campaigns
- Development and delivery of compelling presentations, including strategies and proposals
- Proactive development of digital strategy business through organic growth & net-new clients

**Qualifications**:
Great strategists can come from nearly any background, and some of the best start out with very non-traditional experience. While digital advertising and marketing experience is a key factor, we are looking for people with demonstrated success in simplifying and presenting complex concepts, ideas and problems to deliver compelling solutions. People who naturally excel at knowing where digital platforms are headed, how consumers continue to evolve their habits on them, and how to help shape the perfect brand content to reach, inspire, entertain and influence them.
- 5+ years of experience in digital strategy-related roles
- 10+ years of marketing experience
- Background in strategy and tactical campaign planning in all touch points within the consumer journey, including but not limited to: Social, SEO, CRM, Web Development, & Influencer
- Able to demonstrate multiple case studies where your channel planning, audience insight, platform understanding & obsession for fine tuning creative, targeting, formats, and platforms have led to hard working, results driving campaigns
- High comfort level with research and data, both quantitative and qualitative
- Profound understanding of digital channels, tactics and content best practices
- Able to think in ‘integrated'; not just great executions, but great experiences across an ecosystem
- Strong and enthusiastic presenter, with the ability to craft simple, compelling and impactful presentations
- Relentlessly curious, able to shift between theory and practice, and excited to learn at every possible opportunity

Does this sound like you? Are you looking to join a highly collaborative and hungry team at the forefront of innovative storytelling? We truly appreciate everyone's interest but only those selected for an interview will be contacted. We offer a competitive compensation package with enviable benefits. Diamond Integrated Marketing is an equal employment opportunity employer.

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