Digital Marketing Strategist

2 months ago

Toronto, Canada Search & Gather Full time

We are excited to be hiring a Digital Strategist to join our team Founded in 2016, Search + Gather (S+G) is a passionate digital marketing agency that specializes in helping startups, scale-ups, SMBs and enterprise businesses grow. We don’t stop until our clients get the results they came for by utilizing our years of expertise to get them there. We take pride in our work, having assisted many of our clients in achieving their funding goals and even helping them to become acquired.

People are at the heart of what S+G stands for. Being able to fulfill our client requests starts with our amazing team. S+G works with all team members to elevate their knowledge and produce growth plans with transparency and realistic goals. As we continue to scale, we want to utilize your skills and see you grow in new areas with a commitment to helping you achieve your career goals.

For the Digital Strategist role at S+G, we are looking for someone with 1+ years of experience and knowledge in SEM / PPC for paid search and social platforms, digital marketing, tracking and reporting, and client communication. We also want someone who is up for the challenges and opportunities that come with working for a scaleup, growth company.

Schedule: Full time
Compensation: $60,000 - $65,000 annually, (dependent on experience)
Office Location: Downtown Toronto, ON (remote first)

**Our Work Culture & Perks**:

- Remote first work environment, with an office downtown Toronto for flexible collaboration days.
- Comprehensive colleague benefits including life, health and dental.
- The opportunity to grow quickly in your role and within the company.
- Eligibility to participate in team profit sharing
- A strong emphasis on balancing productivity, collaboration, and FUN
- 3 weeks of paid vacation, additional time off during major holidays
- Flex Fridays (starting at 2pm EST)
- Professional development (online courses, mentorship, learning sessions)
- Fun monthly socials, both virtual and in-person
- Team meals and drinks on collaboration days

**Daily Responsibilities**:

- Working on SEM / PPC for paid ad platforms including Facebook Ads, Instagram Ads, LinkedIn Ads, Amazon Ads, Google Ads and Google Analytics to build new campaigns, optimize existing campaigns and improve performance for our clients.
- Acting as a trusted point of contact for our clients to discuss account performance, new ideas and next steps to help them achieve the best return on investment.
- Developing positive relationships that reflect true partnership in achieving the objectives of the client’s business.
- Reviewing and analyzing campaign performance data (e.g., within Google Analytics (GA4), Salesforce, HubSpot, etc) to develop actionable insights that assist with strategic planning, KPI improvement, and growth.
- Collaborating with our Digital Designers to develop creative ads that speak to the clients' brand and audience.
- Help to grow startups, scaleups and enterprise clients through clever and strategic digital marketing.
- Monitor platform updates to anticipate any potential issues for our clients and share these with the team.

**What We’re Looking For**:

- 1+ year of experience working on SEM and PPC for paid search and social ad platforms (Facebook Ads, Google Ads, etc) with experience managing campaigns from A-Z including creation, tracking and tagging setup, optimizing budgets, and reporting on campaign performance.
- Experience managing multiple clients and projects in a data-driven environment.
- Adaptability with a strong desire to continuously learn and develop your skills.
- Drive to continuously grow our S+G client roster and team through providing exceptional customer service with a focus on nurturing relationships and proactive problem solving.
- 1+ year of experience using Google Analytics, setting up conversion goals and UTM parameters for tracking.
- An interest and proactivity in setting up tracking and integrations to collect campaign performance data, including exposure to Google Tag Manager and Facebook Pixels.
- An analytical mindset showing accuracy and proficiency with numbers and data, with an ability to build reports and exhibit confidence when presenting findings.
- Strong organizational and time management skills with the ability to collaborate on multiple projects simultaneously in a fast paced environment with a continued emphasis on project detail.
- Strong communication skills both internally and client facing with a friendly demeanour and the ability to clearly deliver rationale for strategic approaches.
- Critical thinking skills with the capacity to develop unique approaches to problems and projects.
- Takes initiative in leveraging continuous learning and resources to keep ahead of industry trends.
- _*Must be eligible to work full-time in Canada*_

**It’s a bonus if you have experience in**
- Working in a fast paced agency environment handling clients from various industries.
- A client/account management role wi

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