Manager, Brand Marketing

7 months ago

Remote, Canada Vidyard Full time

Vidyard is the video platform that's built for business. Sales reps, marketers, and corporate communicators use Vidyard to record and share videos that grab attention and deliver their message in a personal, impactful way. It's the video tool of choice for Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves.

**About the Role**:
**What You’ll Work On**:

- Own and develop Vidyard's brand marketing strategy, encompassing brand, content, community, and design.
- Closely collaborate cross-functionally with internal stakeholders, including marketing, sales, product, web and customer success teams.
- Develop and execute integrated brand marketing campaigns and initiatives to drive brand awareness, engagement, and loyalty.
- Own Vidyard’s social media presence, including building and executing on a social media strategy.
- Build and develop a media/press plan and work with agency partners on execution
- Closely collaborate with Product Marketing on distributing our product messaging across brand channels.
- Build a winning content strategy. You excel in creating compelling and high-quality content across various formats and channels, including blog posts, videos, webinars, and more.
- Build and execute on a community strategy that leverages Vidyard’s network of customers, users and prospects.
- Collaborate with our marketing designers and web developers to create beautiful marketing design assets that align with our brand guidelines and strategic objectives.
- Work with (and expand) our network of sales advocates and partners to improve distribution of Vidyard’s content and grow brand awareness.
- Build and manage a network of contractors to support the brand and content team.
- Monitor and analyze brand performance metrics, community engagement, and content effectiveness to optimize strategies and drive continuous improvement.
- Stay abreast of industry trends, our competitive landscape, and emerging technologies to inspire your team and innovate on the latest brand marketing strategies and tactics.

**What You’ll Bring to this Role and Your New Team**:

- 5+ years of experience in brand marketing, content creation, community management, and/or marketing design, preferably within the B2B SaaS or technology industry.
- A track record of developing and executing successful brand marketing strategies and campaigns that drive brand awareness, engagement, and growth.
- You're a creator at heart, but you also understand the value of data, and know when to strategically leverage data to inform your strategy.
- You have exceptional leadership and team management skills, with experience leading and developing high-performing brand marketing teams.
- You have exceptional written and verbal communication skills, with a keen eye for detail and a passion for storytelling.
- You’re a strategic thinker with the ability to translate business objectives into actionable marketing plans and initiatives.
- You demonstrate proficiency in marketing analytics and metrics, with the ability to track and measure the effectiveness of brand marketing efforts.
- You have experience working with marketing automation platforms, content management systems, and design tools.
- You have a collaborative mindset with the ability to work effectively across departments and build strong relationships with internal and external stakeholders.
- You’re enthusiastic about Vidyard's product, and have a genuine passion for video, AI and technology innovation.

As we also value **user obsession**, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.

**What You’ll Love about Vidyard**:

- Competitive pay
- Comprehensive, flexible benefits on day one*
- Wellness allowance to spend on what's important to you
- Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
- Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*
- Allowance to support your ongoing growth and development
- Parental leave top-up
- Paid volunteer hours
- Employee resource groups to empower and drive change at Vidyard and in our communities
- RRSP match*
- Stock options
- Flexible holiday program
- Home office stipend
- Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all. Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.
- _Benefits described are Canadian specific, if you’re located in another country our People team will speak with you about localized benefits for you._

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