Marketing & Communications Manager

6 months ago

Edmonton, Canada Bird Construction Full time

Marketing & Communications Manager

Where Greatness Grows

The greatest achievements in history are borne from the greatness within people - where human potential meets vision, and passion fuels evolution. Unlocking this potential is the most important thing we do at Bird.

As a leader in Canadian construction for over 100 years, the impact of our team is etched deeply within the core of our legacy. Beyond Bird, this impact is felt in the fundamental aspects of our everyday lives. From the critical infrastructure we depend on, to the energy and resources that keep us moving - we are powering our communities and shaping Canada’s skylines coast-to-coast. Entrenched in the foundation of a culture built more than a century ago is an enduring quest to reimagine what is possible. Our impact is greater than ever, and we are looking for those who seek to redefine their story.

We are a dynamic team of over 5,000 with a range of professions, backgrounds, and areas of expertise. This breadth of diversity in people and opportunities is one of greatest aspects of building your career with Bird. Every trajectory looks different. At Bird, you hold the pen, and you write your story. As you unlock your potential, you are surrounded by a team that supports you every step of the way.

Be a part of our team, where we pride ourselves on the quality of our work and the way we treat each other and our partners. You will build a career and long-lasting relationships based on respect, collaboration, and a solution-focused mindset. Bird is a place where you will unlock your potential and achieve your goals.

Reporting to the Manager, Strategic Initiatives, the Marketing & Communications Manager is responsible for developing and executing communication strategies aligned with the district’s objectives and brand identity. This role involves close collaboration with various leadership within the business to support their communication needs and foster a unified business message.

This position is based in either the Edmonton, AB or Calgary, AB office.

What You Will Be Working On
- Support in the company culture that encompasses the highest ethical standards and is aligned with the Corporation’s core values.
- Develop and implement communication strategies for both internal and external audiences, ensuring alignment with the company's and district’s goals and brand voice.
- Develop and implement engaging district events and meetings such as quarterly town halls, annual general meetings, that are accessible to in person and remote audiences.
- Foster collaborative relationships with business leaders to understand and support their communication needs, facilitating a cohesive organizational narrative.
- Craft tailored messages that resonate with diverse employee groups, enhancing engagement and ensuring clear, consistent information dissemination.
- Monitor communication channels' effectiveness, adjusting strategies as needed to improve reach and impact.
- Serve as the primary point of contact for all communication inquiries, upholding the organization's reputation through proactive and reactive measures.

Key Performance Indicators
- Brand Awareness: Measuring engagement across internal and external communications to enhance connection with both audiences.
- Brand Sentiment: Shaping our clients’ perception and emotions towards our brand.
- Perception vs Competitors: Assessing and shaping how our brand is viewed compared to our competitors.

What We Are Looking For
- Undergraduate in Communications, Marketing, Business Administration or equivalent
- 5+ years of work experience preferably in an engineering, design, or construction, or similar industry
- Experience working with senior leadership, including executive management
- Strong research, writing, editing, presenting, and conversational skills with diverse audiences
- Experience developing, implementing and project managing communications and marketing strategies
- Possess a strong understanding of the requirements to succeed in a project-driven environment
- Ability to work as part of a team or independently with mínimal supervision
- Experience with digital and social media is considered a value-add
- Excellent organizational and interpersonal skills
- Ability to think creatively and critically is essential
- Ability to learn quickly, be flexible and adaptable
- A strong work ethic and desire to excel with professional development
- Understands the value of continuous improvement recommending new approaches, methods, or technologies to increase efficiencies
- Demonstrates a willingness to learn new ways to accomplish work activities and objectives
- Ability to forge, grow and maintain positive relationships with multiple groups
- Sense of urgency and strong commitment to achieving goals
- Ability to work in a challenging, fast paced and steadily changing environment
- Strong problem-solving skills, and a high degree of accuracy and attention to detail
- Ability to work

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