Marketing and Communications Manager

5 months ago

Edmonton, Canada All Weather Windows Full time

Are you ready for a new challenge? Do you want to step into a role where you're not just a Marketing leader, but a true Business leader? At All Weather Windows, we're on the hunt for a **Marketing and Communications Manager** who is eager to leave a lasting imprint. Under the guidance of our Vice President of Marketing, you'll spearhead initiatives that span the spectrum of business impact, from communications strategy to product marketing, digital marketing, and events planning.

Your canvas will be broad, as you craft and implement marketing endeavors targeting both B2B and B2C audiences, driving brand awareness, lead generation, and customer engagement. You won't just follow a script; you'll co-author it, ensuring every communication resonates with our core behaviors and business objectives.

As a true Business Partner, you'll breathe life into our brand strategy, developing plans that not only promote awareness but also garner support for our rebranding efforts. Your knack for storytelling will shine as you mentor others in crafting compelling content across diverse channels, ensuring a consistent brand voice echoes through every medium.

You’ll also be instrumental in shaping experiences, overseeing the planning and execution of promotional events, product launches, and internal gatherings. Working collaboratively across the entire business you will be leading the execution to bring these things to life seamlessly.

Leading by example, you'll nurture and empower your team, fostering a culture of ownership and contribution. Your mentorship will be pivotal in guiding team members towards personal and collective success, while your strategic vision will drive continuous growth and innovation.

If you’re ready to step into a role where your marketing and communications experience can influence and be impactful to all aspects of our business, then we want to hear from you.

Primary Responsibilities will include:

- Develop and execute comprehensive marketing strategies targeting B2B and B2C clients.
- Drive awareness and support for our brand strategy through effective marketing plans.
- Craft compelling content across various channels, ensuring consistency in messaging.
- Oversee the creation of marketing collateral and sales materials.
- Mentor and guide the marketing communications team, fostering growth and development
- Manage the company's digital presence, optimizing for visibility and traffic.
- Collaborate with the sales team to develop lead generation programs.
- Cultivate relationships with industry influencers and media partners.
- Plan and execute promotional events and product launches.
- Enhance internal and external communication strategies.

Primary Qualifications:

- Bachelor’s degree in Marketing, Communications, or related field.
- Minimum 5 years of experience in leading marketing and communications teams.
- Strong leadership skills with a track record of motivating and guiding teams.
- Proficiency in digital marketing principles and data analysis tools.
- Creativity and strategic thinking to develop impactful campaigns.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet tight deadlines.

What We Offer:

- Competitive compensation.
- Hybrid work environment.
- Jointly funded benefit package.
- Opportunity to be a true Business Partner, shaping and influencing the business.
- A collaborative team that celebrates success.

At All Weather Windows, we believe that exceptional people are the foundation of an exceptional company. That's why we prioritize investing in our employees and providing opportunities for growth alongside our business. Together, as a team, we strive for success and celebrate each other's achievements.

Since our inception in 1978, All Weather Windows has grown to operate 7 Customer Solution Centres across Western Canada, with two manufacturing plants in Edmonton, Alberta. Our commitment to employee satisfaction has not gone unnoticed, as we've been consistently recognized for our dedication to creating a positive work environment. Awards and media recognition serve as a testament to the hard work and dedication of our incredible team.

If you thrive in an environment that embraces variety and change, and if you're seeking a growth-oriented workplace that values competency development, then we invite you to join us on this journey. At All Weather Windows, we continuously work in partnership to build and promote an inclusive environment that attracts talented individuals and shows our dedication to celebrate and promote diversity. Our dedication to diversity, equity and inclusion means that whatever the visible or invisible differences, we are fostering an environment where everyone has equal opportunity to bring their best selves to work, to be heard and be valued. We believe that our differences are what make us great. If you believe this role is the right next step for you, regardless of the criteria we’ve liste

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