Marketing Campaign Manager

6 days ago


Barrie, Canada LabX Media Group Full time

LabX Media Group is a diversified global media company that provides publications, events, and content tailored to the laboratory professional. Through our portfolio of publications which includes _The Scientist_, _Lab Manager,_ and _Technology Networks_, along with _LabX_, our premier marketplace for new and used lab equipment, we have a global audience of more than 1 million scientists.

Within the company, the marketing team supports all LabX Media Group brands to help them achieve their goals and objectives. The **Marketing Campaign Manager** will deliver on campaign strategy, development and execution using your experience to analyze digital campaign performance, providing actionable insights to optimize marketing efforts.

The marketing campaign manager must balance the needs of many stakeholders and work collaboratively across multiple teams. As an interdisciplinary role, you will work closely with sales, product managers, editorial and operations teams overseeing audience and advertiser focused campaigns.

This role is perfect for a marketing professional with a proven track record of delivering impactful digital campaigns.

**Responsibilities**:

- Foster effective communication with stakeholders across all publications to ensure campaign alignment and integration with publications objectives.
- Monitor, analyze, and report on various campaign performance metrics, translating data into actionable insights to refine and optimize future marketing efforts.
- Conduct thorough market research to capture emerging trends, define stakeholder needs, and perform competitive analysis that will drive informed marketing strategies.

**Requirements**:

- 3-5 years of experience in marketing with a strong emphasis on managing digital campaigns.
- Proven track record of managing and executing impactful integrated marketing campaigns.
- Strong analytical skills, with a keen ability to interpret performance data and market trends.
- Exceptional communication skills, adept at managing relationships across diverse groups and disciplines.
- Educational background in Marketing, Communications, Business Administration, or related fields.
- Has successfully planned and executed multi channel marketing campaigns (including PPC and other paid advertising) with demonstrable ROI.
- Excellent organizational and time management skills - able to work on multiple campaigns at the same time.
- Specialty in the science industry or publishing services considered beneficial.
- Knowledge of Google Analytics is an asset.

**_ Application Procedure:_**

The compensation range for the position is $55,000 to $75,000, dependent on skills and experience.



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