Specialist, CRM Marketing, 12 Months Contract

2 weeks ago

Barrie, Canada Bell Canada Full time

**Req Id**:411734

At The Source, we believe that the right tech makes all the difference and exist to help Canadians discover the endless possibilities of tech. We carry the latest tech, offer advice across all categories and networks, and put our customers first to ensure they find the right tech for them.

Every day our Associates across the country help Canadians find the tech they want and need. The Source is a great place to work and we are committed to your development through best in class training programs that help you do your best. Behind our in-store Associates is a supporting team of professionals who curate our product assortment, ensure on-time deliveries, create engaging marketing campaigns and help keep our systems running at peak capacity.

We are passionate about what we do and look for individuals with their own passion, curiosity and genuine helpfulness to join us

**Summary**:
As Marketing Specialist - eMail Jouneys, you will create and execute strategic, automated campaigns that drive customer engagement, revenue, upsell and cross-sell, including cross-sell to Bell Services. You will analyze CRM customer and campaign performance data, identify and size opportunities, develop and execute plans to improve existing journey performance, and build new ones. This is a rich, high-impact portfolio with the opportunity to support revenue growth and transform how we build long-term customer relationships.

**Key Responsibilities**:

- Identify opportunities for new automated marketing touchpoints, responding to customer signals and maximizing the capabilities of Journey Builder in SFMC;
- Develop and implement new journeys: create and manage work-back schedules, brief and review creative, recommend audience targeting strategies, test, review results, share learnings, & make recommendations for future campaigns;
- Develop strategies for segmentation, personalization, lifecycle, churn and trigger campaigns that support customer experience and revenue goals;
- Work with CRM and BI analysts to analyze and report weekly on campaign results and KPI’s, highlighting successes, trends, and opportunities. Maintain formal process to update and share findings with stakeholders;
- Collaborate with cross-functional business units including Merchandising, Retail Marketing, eCommerce, Content and Creative to support and optimize key opportunities CRM channels via gaining approval and buy-in;
- Develop, initialize and set up testing strategies for communications to ensure most effective approach and to ensure constant learning and optimization;
- Work alongside external marketing agencies to execute projects and manage timelines;

**Critical Qualifications**:

- 1-3 years of Salesforce Marketing Cloud campaign execution;
- Post-secondary education in Business, Marketing or Communications/Advertising or equivalent;
- Experience and knowledge of direct marketing strategy and tactics, including A-B testing, test & control, & lift over control concepts desired;
- Sound analytic capabilities with proven experience in digital program analytics and translating campaign outcomes into informed business recommendations;
- Familiarity with web analytics tools (ex.: Google Analytics/GA4);
- Excellent communication skills, both written and verbal;
- Strong attention to detail;
- Ability to manage a high volume of work and multitask, a high volume of project execution/implementation, while staying focused on customer needs and business results;
- Curiosity, drive to continuously learn and improve;
- Self-driven and resourceful, we are looking for someone who can take ownership of projects with mínimal direction.

LI-NA

CORP

**Position Type**:Management
**Position**:Temporary - Full time
**Job Location**:Canada : Ontario : Mississauga || Canada : Ontario : Barrie || Canada : Ontario : Toronto
**Application Deadline**:08/15/2023

Adequate knowledge of French is required for positions in Quebec.

As Canada's favourite tech retailer you have the opportunity to work close to home - and we're also proud to offer a competitive compensation package that includes an extensive recognition and rewards program, career development opportunities, multi-faceted training programs, competitive medical and dental benefits, charity and volunteer opportunities and of course, associate discounts

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