Digital Marketing Specialist

1 month ago


Montréal QC HN M, Canada Dormakaba Group Full time

Montreal, Quebec, CA, QC H4N 2M3- Nov 20, 2024**POSITION OVERVIEW**
- dormakaba is seeking a Digital Marketing Specialist based in Montreal, QC (Hybrid). The Digital Marketing Specialist is responsible for executing the technical aspects of our digital marketing web strategy across both public and private-facing dormakaba websites. Your work will be guided by business requirements and assessed against qualitative and quantitative objectives.**WHAT YOU WILL DO**
- Execute the management, design, development, and implementation of crucial elements in dormakaba's public-facing online and extranet web presence within the Americas, ensuring websites remain relevant, engaging, and up to date
- Implement and optimize SEO strategies to enhance visibility, search engine ranking, and organic traffic, driving greater online presence and engagement
- Enhance website quality and performance through meticulous debugging, continuous updates, and regular test plans to assess effectiveness and efficiency
- Safeguard dormakaba's websites by implementing appropriate security measures and staying updated with industry best practices and competitor websites to remain innovative

**WHAT WE REQUIRE**
- Computer Science Bachelors’ degree or equivalent experience
- 2+ years related web development including pipeline experience, managing websites and server technologies
- Knowledge of Adobe Photoshop for graphic editing, resizing, retouching, and creating web-ready images that align with content and branding guidelines
- Knowledge of various Content Management Systems (CMS) such as WordPress, Contentful, and Webflow, enabling seamless content updates, improved user experiences, and efficient web management processes
- Meticulous attention to detail in all aspects of web content management and strong communication skills, with the ability to effectively convey ideas and collaborate with individuals at all levels of the organization

**WHAT WE PREFER**
- Fluent in both English and French. The incumbent will work with a global multidisciplinary team.
- Ability to prioritize projects aligning with market demands and strategic objectives, successfully planning and executing web development mandates
- Experience with major advertising platforms such as Google Ads, Meta Ads Manager, Bing Ads, and others
- Demonstrated expertise in creating visually appealing web forms to optimize user interactions and familiarity with Pardot for effective lead generation and marketing automation
- Significant experience in developing effective landing pages to maximize conversion rates and enhance user engagement on dormakaba's online platforms

**WHAT WE OFFER**
- Supporting your career development
- Employee Assistance Programs
- Discover your best attributes using CliftonStrengths to pave the way for success at dormakaba.
- 24/7 access to over 15,000 LinkedIn Learning courses to assist in your professional development and to expand on your individual interests.
- Virtual Healthcare Services
- Health Insurance Plan
- Pension Plan
- Unlimited Referral Reward Bonuses

**WHY JOIN DORMAKABA?**
- Our work is IMPORTANT. YOU are important. At schools and universities, in stadiums, airports, hospitals and workplace; for every place that matters. We provide safety, security, and sustainability, providing people with the tools to shape their careers for growth. EVERY team member contributes to our mission and can make a positive difference. Our culture focuses on Growing the Business, Growing Together and Growing Ourselves. We are a global company with more than 16,000 employees worldwide giving you endless opportunities for growth and advancement.- Learn why our employees enjoy working for dormakaba: dormakaba Testimonials**APERÇU DU POSTE**
- dormakaba est à la recherche d'un Spécialiste marketing digital basé à Montréal, QC (Hybride). Le spécialiste en marketing digital est responsable de l'exécution des aspects techniques de notre stratégie web de marketing numérique sur les sites web publics et privés de dormakaba. Votre travail sera guidé par les exigences de l'entreprise et évalué en fonction d'objectifs qualitatifs et quantitatifs.**CE QUE VOUS FEREZ**
- Assurer la gestion, la conception, le développement et la mise en œuvre des éléments essentiels de la présence en ligne et extranet de dormakaba sur le continent américain, en veillant à ce que les sites Web restent pertinents, attrayants et à jour.
- Mettre en œuvre et optimiser les stratégies de référencement pour améliorer la visibilité, le classement dans les moteurs de recherche et le trafic organique, afin d'accroître la présence et l'engagement en ligne.
- Améliorer la qualité et la performance des sites web grâce à un débogage méticuleux, des mises à jour continues et des plans de test réguliers pour évaluer l'efficacité et l'efficience.
- Protéger les sites web de dormakaba en mettant en œuvre des mesures de sécurité appropriées et en se tenant au cou



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