Digital Marketing Specialist

1 month ago

Toronto, Canada Board Of Governors of Exhibition Place Full time

**About Us**:
Exhibition Place is Canada’s largest entertainment venue, attracting over 5.5 million visitors a year. The 192-acre site is an integral component of Toronto and Ontario’s economy, particularly with respect to conventions, sport, festivals, recreation, culture and tourism. Located at Exhibition Place is the award-winning Enercare Centre, Canada’s largest exhibition and convention centre which is now LEED Platinum certified, and Beanfield Centre conference venue which is LEED Silver certified. Since 2004, Exhibition Place has undertaken an environmental stewardship initiative, entitled GREENSmart; which includes the promotion of sustainable development, environmental initiatives and leading edge green technologies and practices across the site. Our environmental initiatives have resulted in award winning recognition across North America, such as the Platinum Waste Minimization Award from the Recycling Council of Canada and have established Exhibition Place as a world leader in energy-efficient technologies.

We offer a competitive salary, performance incentives, and a comprehensive rewards package. Enjoy OMERS participation - a defined benefit pension plan, employer-paid health & dental, extended healthcare, and professional development.

**What can I expect to do in this role?**

Reporting to the Manager, Marketing and Communications, the Digital Marketing Specialist will implement strategic marketing plans, content creation for digital marketing, social media, traditional marketing, brand awareness, media relations, and communications to promote Exhibition Place to planners, organizers, attendees, tenants and public.
- Develop, and implement digital marketing including, but not limited to website design, content and updates, mobile site, apps, blogs, corporate and sales videos, photography, digital advertising, graphic design, social media marketing, social community engagement on a variety of platforms including Facebook, X, Instagram, YouTube, and Pinterest for Exhibition Place. (Excluding any content related to the Board and Records & Archives).
- Listen to and monitor all social platforms and media feeds for Exhibition Place items trending, including meetings and exhibitions industry, tenant trends, media coverage and community engagement etc. and generate monthly reporting and analytics for leadership and Board of Governor’s review.
- Create and implement the messaging and creative for the outdoor pixel boards, digital outdoor advertising, desktop player, photo, and video library.
- Write and distribute editorial content and event listings, follow-up with media outlets, and prepare monthly reports of media coverage.
- Support the development and implementation of the advertising plan, including advertising placement in digital and print, advertorial, photography, collateral materials, develop and monitor ad budget, and liaise with external suppliers.
- Participate in the development of the annual strategic marketing plan including digital marketing, social marketing, media relations, and brand management.
- Research and report on marketing trends and best practices.
- Coordinate special marketing projects, and other duties as assigned.

**How do I qualify?**
- Several years of experience in digital marketing, community management, content creation.
- A Bachelor's degree or Diploma in Marketing, Communications, or a related field is required, or commensurate work experience will be considered.
- Self-starter who can take initiative, set priorities, multi-task, collaborate, effectively manage time, execute on strategic priorities, meet deadlines, anticipate trends and business needs, and liaise with different internal/external departments.
- Progressive work experience with knowledge of digital marketing, website development, social media and community engagement, analytical research, advertising, and media relations.
- Excellent skills in written/verbal communication and interpersonal relationships.
- Knowledge of Crowdriff, Sprout Social, Mail Chimp, Adobe InDesign, Photoshop, Illustrator, iMovie, additional social media management tools and video content creation tools.
- Ability to be flexible in the scheduling of full-time work hours to allow for digital media coverage on evenings and weekends.

**Application Process**:
**Diversity, Equity, and Inclusion**:
Exhibition Place is committed to fostering an inclusive, accessible environment where all employees and members of the public feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the public and the communities in which we live and serve.

**Accommodation**:

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