Social Media Intelligence Manager

3 weeks ago

Mississauga, Canada McCormick & Company Full time

McCormick Canada continues its long track record of growth and is a respected leader in the spice, seasoning, flavouring and specialty food industry. Our consumer products division serves retail grocery customers and emerging channels with Club House, Billy Bee and McCormick products, while our Custom Flavour Solutions division serves food service distributors and other respected food manufacturers across Canada. McCormick Canada is part of the world leader in spice and seasonings, McCormick & Company Inc.

The Power of People is one of our five pillars. It has been the foundation for McCormick's success for decades. There is something inspiring about working at McCormick. We have created an unusually dedicated workforce by fostering a culture of respect, recognition, inclusion and collaboration based on the highest ethical values. Without our employees, our success is not possible. Our commitment to our customers, our consumers and our employees is unsurpassed.

Position Overview
The Social Media Intelligence Manager will leverage the power of social listening and analytics to identify consumer insights and evaluate marketplace opportunities for McCormick’s 20+ brands around the globe. They will mine through social listening data to create stories and meaningful, actionable insights to be shared with key stakeholders across both the consumer and flavor solutions business. They will have the power to inform new product innovation, content ideas and marketing campaigns that can drive the growth of the company.

Key Responsibilities

**Social Listening & Reporting**:
Leverage social listening tools to create timely research on consumer insights, marketplace trends and competitive analysis across all McCormick brands
Leverage findings to create meaningful, digestible recommendations and reports to be shared with key stakeholders
Establish a proactive process for sharing critical insights and learnings across the organization
Partner with other cross-functional teams (SEO, social media, consumer affairs), etc. to create robust reports that tell a complete story
Provide post-campaign wrap-up reports that show the impact that our transformational marketing campaigns had on consumer conversation and sentiment
Enable broader social listening capabilities across regions as part of the global marketing organization

**Strategic Partnership**:
Partner with key business leads on both the consumer and flavor solutions business to understand the business objective and priorities to enable more meaningful social listening reports
Use insights to support teams on annual business plans and customer presentations
Technologic Support
Manage relationship with our social listening tool, having ongoing touch bases with our support team and leading all contract discussions
Remain abreast of technologies and emerging solutions that will shape social and digital analytics. Bring forward new capabilities that will advance the ability to learn in this space

**Qualifications**:
Bachelor’s Degree in Marketing, Communications or related field

5+ years of relevant experience with social listening, social insights and/or consumer research. Preferably CPG

Experience using Brandwatch or similar social listening platforms to generate consumer insights and strategic brand recommendations

Experience writing Boolean logic and query-based searches

Strong storytelling experience though the creation and presentation of compelling PowerPoint decks

Strong understanding of the social media landscape, dynamic of consumer conversation, social best practices and digital analytics tools

Ability to work in fast-paced environment with complex data across multiple sources and brands

Detail-oriented, organized and deadline driven with ability to adapt in real time

Developed communication and diplomacy skills required to guide, influence, and convince others (internal and external)

Creative, innovative thinker who is not afraid to bring new ideas to the table

History of high performance.

Strong analytical and problem-solving skills.

Demonstrates a bias toward action.

Ability to resolve issues in a variety of complex situations.

LI-NP2

Throughout the selection process, accommodations for applicants with disabilities are available upon request. Please notify H.R. if required.

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