Social Media Manager

8 months ago

Mississauga, Canada Snaplii Full time

**About Snaplii**:
Snaplii is a leading Digital Wallet platform that has redefined the way Users and Merchants engage for more efficient communication. Our platform offers value-added features, including secure credit card payments, a curated list of favorite merchants, cash-back card options, data-driven marketing solutions, and a thriving gift card business. These offerings allow us to deliver the best in-store and online shopping experience to Users and empower Merchants with a higher level of brand loyalty. As we expand our operations and introduce new functionalities, Snaplii aims to become the go-to digital wallet for people across North America.

**About the Role**:
The Social Media Manager at Snaplii is responsible for developing and implementing a comprehensive social media strategy to enhance our brand visibility and impact in the North American market. This role involves a deep understanding of Snaplii's brand, products, and services, utilizing this knowledge to create compelling content for various social media platforms.

**What You Will Do**:

- ** Brand Penetration**: Deeply understand Snaplii's brand, products, and services to create content that resonates with our audience and aligns with our brand values.
- **Content Creation**: Craft new media content and produce engaging, innovative content for platforms such as Instagram, Facebook, Twitter, LinkedIn, and other relevant social media platforms.
- **Social Media Strategy**: Develop and execute a comprehensive social media strategy that aligns with company goals and marketing campaigns.
- **Influencer Management**: Identify, hire, and manage influencers and key opinion leaders to amplify Snaplii's reach and brand message.
- **Vendor Management**: Establish and manage external social media resource teams to support content creation, campaign execution, and community management for the Snaplii brand.
- **Analytics and Reporting**: Monitor, analyze, and report on social media performance metrics to assess success and guide future strategies.
- **Market Trends**: Stay up-to-date with the latest social media trends and best practices to ensure Snaplii remains at the forefront of digital marketing.
- **Department Collaboration**: Work closely with operations, growth, and product development departments to ensure consistency in brand messaging.
- **Crisis Management**: Effectively handle social media crises to maintain Snaplii's brand reputation.

**Who You Are**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Experience in a Social Media Manager or similar role.
- In-depth knowledge of North American social media platforms, content trends, and digital marketing techniques.
- Strong leadership and team management skills.
- Excellent communication and writing skills.
- Creative thinking ability and data-driven decision-making skills.
- Experience in influencer marketing and community engagement.
- Ability to multitask in a fast-paced environment.

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