Brand Manager Go to Market

1 month ago

Montroyal, Canada Groupe Marcelle Full time

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.

At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.

Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.

Groupe Marcelle is currently looking for a permanent full-time Brand Manager Go To Market & Trade - Annabelle.

Reporting to the Senior Brand Manager - Annabelle, the Brand Manager Go To Market & Trade will be responsible for the development of marketing programs such as product development and launches of products for this brand. The incumbent will also manage various relationships with internal and external collaborators.

WORK ENVIRONMENT
- Workplace; 5600 Chemin de la Côte-de-Liesse, Montreal, Quebec both remote work and office work.
- A formidable and dynamic team of professionals.
- Benefits: competitive base salary and generous benefits package (including flexible hours, medical and dental insurance, pension plan and holidays during the Holiday Season).
- Discounts offered to employees on Groupe Marcelle products.

YOUR RESPONSIBILITIES WILL BE
- Work with cross functional teams on promotional products taking in consideration market trends and consumer needs while supporting the portfolio and remaining profitable.
- Build a strong promotional plan that will deliver incremental profit for the brand. Determine optimal mix, products to be developed, that supports the brand and banners objectives.
- In collaboration with cross functional teams, deliver best-in-class 360 plans to support promotional executions, including displays, POP, media plan, PR, social media content, website, newsletters, etc.
- Create promotional campaigns that are relevant for the brand and will help to strengthen the base business and ensure sell through of limited-edition items.
- Work on POP seasonal updates (fixtures, hot spots, POP artworks, etc.)
- Work closely with the sales, purchasing, logistics, marketing, and finance departments in order to build and execute marketing plans according to prescribed deadlines and budget.
- Track the competition closely, analyze market and follow trends to identify opportunities and ensure continued growth for the brand.
- Work with the sales team to organize in-store event, trade shows, etc.

WE WOULD LIKE TO MEET YOU IF YOU HAVE
- Bachelor's Degree in Communication and/or Marketing or any other related field.
- 3 to 5 years of experience in Marketing and Communication, ideally in the cosmetic field or other related field pertaining to the consumer goods industry.
- Knowledge of the Canadian cosmetics market, pharmacy retailers and major global trends.
- Strong ability to analyze and synthesize data to give a clear direction of innovation and brand launches.
- Experience in analyzing market data (ex. Nielsen) and sales analysis tools.
- Ability to interpret financial data (P&L, price analysis, etc.).
- Knowledge of Canadian media, social networks, and new media.

AND IF YOU ARE
- Perfectly bilingual (French and English), both oral and written.
- Knowledge of Microsoft Office Suite.
- Excellent ability to pay attention to detail.
- Sense of organization, autonomy, and sense of initiative.
- Ability to manage multiple priorities and with tight deadlines.

The task and responsibilities listed above are summaries and indicatives.

TO APPLY

DIVERSITY AND INCLUSION

Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.

The use of the masculine gender in this document refers to both men and women.

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