Digital Marketing Coordinator

5 months ago

Mississauga, Canada Viaggio.com Full time

**Company description**

**Job description**

**Digital Marketing Coordinator-Job Description**

**Responsibilities**
- Analyze digital data to draw key recommendations around website optimization
- Conduct social media audits to ensure best practices are being used
- Maintain digital dashboard of several different accounts
- Coordinate with sales team to create marketing campaigns
- Create and maintain online listings across e-commerce platforms
- Ensure that the brand message is consistent
- Design digital media campaigns aligned with business goals
- Coordinate the creation of digital content (e.g., website, blogs, press releases and podcasts)
- Manage end-to-end digital projects
- Establish our web presence to boost brand awareness
- Maintain a strong online company voice through social media
- Manage and implement paid ad campaigns across search and social channels
- Liaise with Marketing, Sales, and Product development teams to ensure brand consistency
- Suggest and implement direct marketing methods to increase profitability
- Monitor ROI and KPIs
- Stay up-to-date with digital media developments
- Propose and help implement marketing programs and promotional campaigns on marketplaces
- Manage digital customer service-related issues or questions and ensure timely response and resolution
- Provide monthly and quarterly digital sales reports to the management team and key managers
- Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity
- Work with marketing team members in the development of content for brands’ Web sites including copy, merchandising, banners, and promotions
- Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision, and removal
- Manage PPC advertising campaigns within approved budget
- Review new technologies to keep the company at the forefront of developments in digital marketing
- Other reasonable duties, as assigned.

**Required Skills and Experience**
- College/university or master’s degree; degree or Diploma in Digital Marketing
- 1-3 years’ experience in Digital marketing
- Experience with Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Experience with Google Ads and Google Analytics
- Curate and execute marketing strategies to grow Brand Awareness
- Working knowledge of content creating software (ex. Photoshop, Creative Suite, Illustrator, InDesign)
- Knowledge of Social Media Management platforms (ex. Hootsuite)
- Track and optimize social media posts/strategies based on trends/customer segments
- Ability to create compelling, creative content for various platforms (Website, YouTube, Instagram, Facebook, LinkedIn)
- Understanding of Brand Management - how we are currently perceived vs how we want to be perceived
- Create user engagement strategy to grow returning customers
- Coordinate digital remarketing campaign
- Knowledge of CRMs systems
- Proficient in Microsoft Office

**Written & Spoken Communication, Listening and Influencing**
- Proficiency in English. Other language skills including French would be an asset.
- Ability to effectively communicate to various levels and through a variety of communication channels
- Presents ideas and directives clearly and persuasively; actively listens when spoken/presented to
- Ability to identify the decision-making style of stakeholders to influence the direction of decisions even when holding a position contrary to the majority.

**Job Types**: Full-time, Permanent

**Salary**: $48,000.00-$53,000.00 per year

Schedule:

- 8 hour shift

**Experience**:

- Google AdWords: 1 year (required)

Work Location: In person

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